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Managing product assortments : insights from consumer psychology
Hamilton, Ryan; Chernev, Alexander - In: Kellogg on marketing, (pp. 348-360). 2010
Persistent link: https://www.econbiz.de/10008664273
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Schenkverhalten, Geschenkkaufverhalten und Implikationen für den Handel
Foscht, Thomas; Swoboda, Bernhard; Flecker, Johannes - In: Handelsforschung 19 (2005), pp. 279-297
Persistent link: https://www.econbiz.de/10003288000
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The mesh : why the future of business is sharing
Gansky, Lisa - 2010
Persistent link: https://www.econbiz.de/10008658128
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Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.; Chernev, Alexander; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
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Retail buyer segmentation based on the use of assortment decision factors
Bahng, Young Jin; Kincade, Doris H. - In: Journal of retailing and consumer services 21 (2014) 4, pp. 643-652
Persistent link: https://www.econbiz.de/10010388514
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Intra-brand image confusion : effects of assortment width on brand image perception
Grimm, Malek Simon; Wagner, Ralf - In: The journal of brand management : an international journal 28 (2021) 4, pp. 446-463
Persistent link: https://www.econbiz.de/10012550333
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What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of business research : JBR 133 (2021), pp. 98-115
Persistent link: https://www.econbiz.de/10012590174
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The effect of mergers on variety in grocery retailing
Argentesi, Elena; Buccirossi, Paolo; Cervone, Roberto; … - In: International journal of industrial organization 79 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012888281
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Taking advantage of the gluten-free opportunity : assortment as the key driver for modern grocery retailers
Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012666032
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The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 20 (2013) 6, pp. 617-624
Persistent link: https://www.econbiz.de/10010128291