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Social effectiveness and sport personnel : the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
Magnusen, Marshall J.; Hong, Sungil; Mondello, Michael - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 61-82
Persistent link: https://www.econbiz.de/10009407935
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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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The impact of scandal on sport consumption : a conceptual framework for future research
Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211
Persistent link: https://www.econbiz.de/10010399887
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Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle; Hardin, Robin; Koo, Win - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
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Managing customer expectations of sport organizations
Robinson, Leigh - In: Routledge handbook of sport management, (pp. 57-68). 2014
Persistent link: https://www.econbiz.de/10010356989
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The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league
Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66
Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and...
Persistent link: https://www.econbiz.de/10015067079
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Promoting accessibility for fans with disabilities to European stadia and arenas : an holistic journey sequence approach
Paramio, Juan Luis; Campos, Carlos; Buraimo, Babatunde - In: Managing sport business : an introduction, (pp. 367-388). 2012
Persistent link: https://www.econbiz.de/10009305444
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Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh; Lin, Yi-Hsiu - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
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The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Park, Jongchul; Kerr, Shane; Kim, Il-Gwang - In: International journal of sport management and marketing … 18 (2018) 6, pp. 535-554
Persistent link: https://www.econbiz.de/10011989768