//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Diffusion Theory Model of Ad...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Marketing
31,516
Marketingmanagement
3,586
Marketing management
3,367
marketing
2,603
Theorie
2,351
Theory
2,338
Deutschland
2,125
Germany
1,779
Konsumentenverhalten
1,754
USA
1,302
Management
1,284
Strategisches Management
1,137
United States
1,137
Agribusiness
1,104
Marktforschung
1,000
Relationship marketing
946
Beziehungsmarketing
918
Werbung
854
Economics
841
Marketingtheorie
827
Marketing theory
820
Brand management
784
Markenführung
773
Innovation
768
Advertising
735
Agricultural and Food Policy
729
Online-Marketing
706
Market research
702
Internet marketing
701
Demand and Price Analysis
652
Crop Production/Industries
640
Livestock Production/Industries
602
Food Consumption/Nutrition/Food Safety
582
Unternehmen
568
Verbraucherverhalten
531
Absatz
525
Internet
511
Electronic Commerce
489
Aufsatzsammlung
480
more ...
less ...
Online availability
All
Undetermined
745
Free
176
Type of publication
All
Article
1,087
Book / Working Paper
790
Journal
19
Other
2
Type of publication (narrower categories)
All
Article in journal
777
Aufsatz in Zeitschrift
777
Aufsatz im Buch
157
Book section
157
Hochschulschrift
145
Collection of articles of several authors
129
Sammelwerk
129
Graue Literatur
124
Non-commercial literature
124
Thesis
107
research-article
97
Aufsatzsammlung
94
Arbeitspapier
51
Working Paper
51
Lehrbuch
49
Konferenzschrift
46
Textbook
44
Bibliografie enthalten
27
Bibliography included
27
Conference proceedings
27
Case study
17
Fallstudie
17
conceptual-paper
16
review-article
16
review
14
Ratgeber
13
Collection of articles written by one author
12
Sammlung
12
Guidebook
11
Glossar enthalten
9
Glossary included
9
Handbook
7
Handbuch
7
Conference paper
5
Konferenzbeitrag
5
Reprint
5
viewpoint
5
Amtsdruckschrift
4
Government document
4
Einführung
3
more ...
less ...
Language
All
English
1,524
German
353
Undetermined
11
Polish
8
French
6
Italian
2
Russian
2
Hungarian
1
Norwegian
1
more ...
less ...
Author
All
Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
9
Maclaran, Pauline
7
Parsons, Elizabeth
7
Belk, Russell W.
6
Foxall, Gordon R.
6
Helm, Roland
6
Lim, Weng Marc
6
Mogaji, Emmanuel
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Dholakia, Nikhilesh
5
Eckhardt, Giana M.
5
Halfmann, Marion
5
Hennigs, Nadine
5
Landschulze, Sebastian
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Bauer, Hans H.
4
Bronnenberg, Bart J.
4
Colbert, François
4
East, Robert
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Gbadamosi, Ayantunji
4
Holbrook, Morris B.
4
Hruschka, Harald
4
Jafari, Aliakbar
4
Kanuk, Leslie Lazar
4
Kenning, Peter
4
Kostelijk, Erik
4
Kreicbergs, Toms
4
Kuß, Alfred
4
Peter, Jerome Paul
4
Sabel, Hermann
4
Saren, Michael
4
Schneider, Willy
4
more ...
less ...
Institution
All
American Marketing Association
23
Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
6
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Association of Agricultural Economists - EAAE
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Reutlingen / European School of Business
1
more ...
less ...
Published in...
All
Journal of business research : JBR
36
European Journal of Marketing
34
SpringerLink / Bücher
27
Journal of Consumer Marketing
22
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing theory
13
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of Product & Brand Management
11
Journal of marketing management : MM
11
Marketing intelligence & planning
11
Psychology & marketing
11
Springer eBook Collection
11
International Journal of Retail & Distribution Management
10
Journal of Islamic marketing
10
Journal of retailing and consumer services
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
European journal of marketing : EJM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Premier reference source
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
8
Journal of marketing research : JMR
8
Marketing Intelligence & Planning
8
Journal of marketing
7
Journal of modelling in management
7
Routledge interpretive marketing research
7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
Edward Elgar E-Book Archive
6
Journal of Islamic Marketing
6
Journal of Services Marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of internet commerce
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,733
Other ZBW resources
151
RePEc
10
BASE
4
Showing
1
-
10
of
1,898
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Distribution and market share
Wilbur, Kenneth C.
;
Farris, Paul W.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010402349
Saved in:
2
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
3
Role of advertising and consumer interest in the motion picture industry
Huang, Dongling
;
Strijnev, Andrei
;
Ratchford, Brian Thomas
- In:
Review of marketing science
13
(
2015
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
Saved in:
4
Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
Saved in:
5
Acceptance of novel products : the role of religiosity, ethnicity and values
Shaheen Mansori
;
Sambasivan, Murali
;
Sidin, Samsinar Md.
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10010528568
Saved in:
6
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
7
Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
Saved in:
8
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
9
The factors affecting the adoption of LED lamps
Leelakulthanit, Orose
- In:
International business and economics research journal
13
(
2014
)
4
,
pp. 757-767
Persistent link: https://www.econbiz.de/10010393516
Saved in:
10
The effects of religiosity on new product adoption
Karamat Baig, Aysha
;
Karamat Baig, Uzma
-
2013
Persistent link: https://www.econbiz.de/10011293164
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->