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Consumer behaviour
Konsumentenverhalten
18
Brand
9
Markenartikel
9
Brand image
6
Luxury goods
6
Luxusgüter
6
Markenimage
6
Elderly people
5
Ältere Menschen
5
Brand management
4
Cognition
4
Kognition
4
Markenführung
4
consumer behavior
4
France
3
Frankreich
3
Preis
3
Price
3
Theorie
3
Theory
3
USA
3
United States
3
Beziehungsmarketing
2
Einzelhandel
2
Experiment
2
Innovation
2
Luxury
2
Relationship marketing
2
Retail trade
2
Sales promotion
2
Segmentation
2
Verkaufsförderung
2
age
2
attitude measurement
2
decision making
2
numerical cognition
2
older consumers
2
2002
1
Advertising effects
1
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Undetermined
6
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Article
13
Book / Working Paper
5
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Article in journal
11
Aufsatz in Zeitschrift
11
Arbeitspapier
5
Working Paper
5
Graue Literatur
4
Non-commercial literature
4
Aufsatz im Buch
2
Book section
2
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Language
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English
18
Author
All
Laurent, Gilles
18
Lambert-Pandraud, Raphaëlle
5
Lambert-Pandraud, Raphae͏̈lle
3
Chandon, Jean-Louis
2
Czellar, Sandor
2
Dubois, Bernard
2
Vanhuele, Marc
2
Cole, Catherine
1
Drolet, Aimee
1
Drèze, Xavier
1
Ebert, Jane
1
Gourvennec, Bernard
1
Gutchess, Angela
1
Kapferer, Jean-Noël
1
Laporte, Sandra
1
Mullet, Etienne
1
Rungie, Cam
1
Uncles, Mark
1
Valette-Florence, Pierre
1
Yoon, Carolyn
1
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Les cahiers de recherche / HEC Paris
5
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
The aging consumer : perspectives from psychology and economics
1
The aging consumer : perspectives from psychology and marketing
1
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ECONIS (ZBW)
18
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1
EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
Saved in:
2
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
3
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
4
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
5
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
6
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
7
Age-induced decision shrinkage, another avenue to repeat purchase : the example of new automobiles
Laurent, Gilles
;
Lambert-Pandraud, Raphae͏̈lle
-
2002
Persistent link: https://www.econbiz.de/10001650100
Saved in:
8
Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001629393
Saved in:
9
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
10
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
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