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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald - In: Review of managerial science : RMS 16 (2022) 4, pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
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Personalized retail promotions through a directed acyclic graph-based representation of customer preferences
Jagabathula, Srikanth; Mitrofanov, Dmitry; Vulcano, Gustavo - In: Operations research 70 (2022) 2, pp. 641-665
Persistent link: https://www.econbiz.de/10013365737
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Robust assortment optimization under sequential product unavailability
Mehrani, Saharnaz; Sefair, Jorge A. - In: European journal of operational research : EJOR 303 (2022) 3, pp. 1027-1043
Persistent link: https://www.econbiz.de/10013366178
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Competitive strategy when consumers are affected by reference prices
Azar, Ofer H. - In: Journal of economic psychology : research in economic … 39 (2013), pp. 327-340
Persistent link: https://www.econbiz.de/10010236095
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Product differentiation in the German soft drink market : which attributes matter?
Bronnmann, Julia; Hoffmann, Julia - In: Applied economics letters 25 (2018) 14, pp. 968-971
Persistent link: https://www.econbiz.de/10012131150
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A continuous logit hotelling model with endogenous locations of consumers
Wrede, Matthias - In: Economics letters 126 (2015), pp. 81-83
Persistent link: https://www.econbiz.de/10011376415
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The consumer's choice among television displays : a multinomial logit approach
Carlos González, Natalia Serna - In: Lecturas de economía 79 (2013), pp. 199-228
Persistent link: https://www.econbiz.de/10011523706
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Product price, quality, and service decisions under consumer choice models
Wang, Ruxian; Ke, Chenxu; Cui, Shiliang - In: Manufacturing & service operations management : M & SOM 24 (2022) 1, pp. 430-447
Persistent link: https://www.econbiz.de/10012818736
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A joint framework for category purchase and consumption behavior
Oest, Rutger van; Paap, Richard; Franses, Philip Hans - 2002
We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand choice and purchase quantity. The approach differs from other approaches, currently available in the literature, as it is able to take into account consumption dynamics. In the...
Persistent link: https://www.econbiz.de/10011327824