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Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525

Persistent link: https://www.econbiz.de/10010210157

Malleable Conjoint Partworths : How the Breadth of Response Scales Alters Price Sensitivity

Chakravarti, Amitav - 2020

In one laboratory study and one field study conducted with a large, representative sample of respondents, we show that seemingly innocuous questions that precede a conjoint task, such as demographic and usage-related screening questions can alter the price sensitivities recovered fromthe main...

Persistent link: https://www.econbiz.de/10012857147

Marketing extends beyond humans

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Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91

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Knowledge creation in consumer research : multiple routes, multiple criteria

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