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A comparative study of generations X, Y, Z in food purchasing behavior : the relationships among customer value, satisfaction, and Ewom
Wahyuningsih; Nasution, Hanny; Yeni, Yulia Hendri; … - In: Cogent business & management 9 (2022) 1, pp. 1-20
The COVID-19 pandemic has fundamentally changed many aspects of lives, including business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their change in food purchasing behaviour during the pandemic. Further, the study examines the relationships among customer value,...
Persistent link: https://www.econbiz.de/10014436257
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Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
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The impact of customer value types on customer outcomes for different retail formats
Willems, Kim; Leroi-Werelds, Sara; Swinnen, Gilbert - In: Journal of service management 27 (2016) 4, pp. 591-618
Persistent link: https://www.econbiz.de/10011563715
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.; Villanueva, Julian; Yoo, Shijin - In: Handbook of research on customer equity in marketing, (pp. 178-198). 2015
Persistent link: https://www.econbiz.de/10010483487
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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Influence of sustainable marketing activities on customer equity
Sun, Yang; Ko, Eunju - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323