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~subject:"Consumer behaviour"
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Pervasive advertising
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Consumer behaviour
Mobile application
1,691
Mobile Anwendung
1,683
Mobilkommunikation
658
Mobile communications
657
Konsumentenverhalten
454
Werbeträger
425
Advertising media
360
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Social web
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Data protection
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Datenschutz
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Werbeplanung
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Beziehungsmarketing
88
Relationship marketing
88
Advertising planning
85
Electronic Commerce
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Customer satisfaction
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Chakraborty, Debarun
10
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5
Siddiqui, Mujahid
5
Al-Nabhani, Khalid
4
Cui, Xuebin
4
Han, Sang Pil
4
McLean, Graeme J.
4
Prashar, Sanjeev
4
Venkatesh, Viswanath
4
Xu, Xin
4
Ahuja, Vandana
3
Baier, Daniel
3
Broeckelmann, Philipp
3
Buck, Christoph
3
Chen, Yubo
3
Chopdar, Prasanta Kr.
3
Gupta, Priyanka
3
Lee, Crystal T.
3
Oh, Wonseok
3
Parsad, Chandan
3
Paul, Justin
3
Sajad Rezaei
3
Stocchi, Lara
3
Tran, Trang
3
Vijay, T. Sai
3
Acquisti, Alessandro
2
Ameen, Nisreen
2
Anaya-Sánchez, Rafael
2
Balebako, Rebecca
2
Bapna, Ravi
2
Behzad Foroughi
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Bhullar, Arshan
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Brasel, S. Adam
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Buse, Stephan
2
Chadha, Priyanka
2
Chang, Chiao-Chen
2
Chatterjee, Patrali
2
Chawla, Deepak
2
Cheah, Jun-Hwa
2
Choi, Jeonghye
2
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Journal of retailing and consumer services
31
Journal of business research : JBR
17
Journal of marketing communications
9
Marketing intelligence & planning
9
International journal of business information systems : IJBIS
8
International journal of consumer studies
8
Technological forecasting & social change : an international journal
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
International journal of retail and distribution management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
SpringerLink / Bücher
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
Journal of advertising research
4
Journal of electronic commerce in organizations : JECO
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
Electronic commerce research
3
Information systems research : ISR
3
International journal of contemporary hospitality management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce research : JECR
3
Journal of marketing
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
The international review of retail, distribution and consumer research
3
Asia Pacific journal of marketing and logistics
2
Economic research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Global business review
2
International journal of Indian culture and business management
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ECONIS (ZBW)
454
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1
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Rural marketing, media planning and consumer protection
Agrawal, Meenu
-
2016
Persistent link: https://www.econbiz.de/10011617223
Saved in:
4
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
5
Analyzing consumer online behavior using user-level and aggregated advertising data
Nottorf, Florian
-
2013
Persistent link: https://www.econbiz.de/10010236326
Saved in:
6
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
7
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
8
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
9
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
10
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
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