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Understanding church growth through church marketing : an analysis on the roman catholic church's marketing efforts in Ghana
Appah, George Obeng; George, Babu P. - In: Journal of economics and business research 23 (2017) 1, pp. 103-122
Persistent link: https://www.econbiz.de/10011868884
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Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.; Deng, Qian; Olsen, G. Douglas; … - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam; Jami, Ata - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
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From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine; Goby, Valerie Priscilla - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
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Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn - In: International review on public and non-profit marketing 15 (2018) 3, pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
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Enhancing social-based marketing implementation of food business in Thailand : how does it affect business performance?
Nurittamont, Wasutida; Ussahawanitchakit, Phapruke - In: Journal of international business and economics : JIBE 10 (2010) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10008658565
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Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
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Whatever people say I am that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - 2007
Persistent link: https://www.econbiz.de/10003633917
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Effect of skepticism and message abstractness on cause-related marketing campaign evaluation : the mediating role of message engagement
Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-18
Cause-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism. An online experiment indicated that matching skeptical...
Persistent link: https://www.econbiz.de/10012643714