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Deriving joint space positioning maps from consumer preference ratings

DeSarbo, Wayne; Park, Joonwook; Rao, Vithala R. - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10009125081

Deriving Joint Space Positioning Maps from Consumer Preference Ratings

DeSarbo, Wayne S. - 2016

Joint space multidimensional scaling maps are often utilized for positioning analyses and are estimated on survey samples of consumer preferences, choices, considerations, or intentions so as to provide a concise spatial depiction of the competitive landscape including relevant dimensions or...

Persistent link: https://www.econbiz.de/10012988928

Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103

De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84

Persistent link: https://www.econbiz.de/10002830931

CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing

DeSarbo, Wayne; Ramaswamy, Venkatram - 1994

Persistent link: https://www.econbiz.de/10000886776

A latent class binomial logit methodology for the analysis of paired comparison choice data

Wedel, Michel; DeSarbo, Wayne - 1992

Persistent link: https://www.econbiz.de/10000831791

Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data

Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne; … - 2007

Persistent link: https://www.econbiz.de/10003541515

Examining the behavioral manifestations of fan avidity in sports marketing

DeSarbo, Wayne; Madrigal, Robert - In: Journal of modelling in management 6 (2011) 1, pp. 79-99

Persistent link: https://www.econbiz.de/10008989560

Exploring the demand aspects of sports consumption and fan avidity

DeSarbo, Wayne; Madrigal, Robert - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 2, pp. 199-212

Persistent link: https://www.econbiz.de/10009550694

Identifying consumer heterogeneity in unobserved categories

Blanchard, Simon J.; DeSarbo, Wayne; Atalay, A. Selin; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 177-194

Persistent link: https://www.econbiz.de/10009530058

A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference, choice data

DeSarbo, Wayne - In: Journal of economic psychology : research in economic … 8 (1987) 3, pp. 357-384

Persistent link: https://www.econbiz.de/10001043185

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