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Consumer Empowerment : nutzerg...
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Consumer behaviour
Social Web
20,861
Social web
20,830
Online-Marketing
13,270
Internet marketing
13,154
Konsumentenverhalten
7,657
Kundenintegration
4,053
Customer integration
4,046
Beziehungsmarketing
3,719
Relationship marketing
3,713
Electronic Commerce
3,344
E-commerce
3,153
Viral marketing
2,911
Virales Marketing
2,909
Online-Handel
2,783
Online retailing
2,779
Soziales Netzwerk
2,514
Markenführung
2,468
Brand management
2,467
Social network
2,334
Werbewirkung
2,243
Advertising effects
2,233
Internet
2,230
Advertising
1,907
Werbung
1,906
Digitalisierung
1,791
Social media
1,786
Digitization
1,729
social media
1,702
Marketingmanagement
1,579
Marketing management
1,560
Innovationsmanagement
1,444
Innovation management
1,422
Innovation
1,412
Markenimage
1,403
Brand image
1,394
Deutschland
1,244
Germany
1,196
Betriebliche Wertschöpfung
1,194
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1,193
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Hollebeek, Linda D.
31
Dwivedi, Yogesh Kumar
20
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
18
Ghose, Anindya
17
Flavián Blanco, Carlos
16
Law, Chun Hung Roberts
15
Martínez-López, Francisco J.
15
Rather, Raouf Ahmad
14
Usman, Osly
14
Ko, Eunju
13
Malthouse, Edward C.
13
Rita, Paulo
13
Akram, Umair
12
Casaló, Luis V.
12
Conduit, Jodie
12
Gázquez-Abad, Juan Carlos
12
Stephen, Andrew T.
12
Pauwels, Koen
11
Reijmersdal, Eva A. van
11
Ruyter, Ko de
11
Seo, Yuri
11
Bigné Alcañiz, J. Enrique
10
Dennis, Charles
10
Dens, Nathalie
10
Grewal, Dhruv
10
Harrigan, Paul
10
Khan, Imran
10
Kumar, V.
10
Rana, Nripendra P.
10
Ranfagni, Silvia
10
Spann, Martin
10
Urban, Glen L.
10
Veloutsou, Cleopatra
10
Wu, Luorong
10
Bilgihan, Anil
9
Braun, Michael
9
Füller, Johann
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
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American Marketing Association
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Deutscher Dialogmarketing Verband
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National Bureau of Economic Research
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IGI Global
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Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
3
Edward Elgar Publishing
2
RWTH Aachen
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
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1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsgruppe Konsum und Verhalten
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
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Journal of business research : JBR
333
Journal of retailing and consumer services
286
International journal of internet marketing and advertising : IJIMA
154
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Journal of marketing communications
90
International journal of advertising : the review of marketing communications
87
International journal of hospitality management
81
Technological forecasting & social change : an international journal
76
Journal of internet commerce
75
International journal of electronic marketing and retailing : IJEMR
73
The journal of product & brand management
70
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
60
Electronic commerce research
57
International journal of consumer studies
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Cogent business & management
54
Marketing intelligence & planning
51
Information systems research : ISR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
International journal of technology marketing : IJTMkt
49
Journal of electronic commerce research : JECR
49
Journal of marketing
49
The journal of brand management : an international journal
46
Journal of management information systems : JMIS
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of marketing management : MM
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Tourism management : research, policies, practice
45
Asia Pacific journal of marketing and logistics
40
International journal of business information systems : IJBIS
39
Journal of advertising research
39
Journal of the Academy of Marketing Science
39
Journal of travel and tourism marketing
39
Young consumers : insight and ideas for responsible marketers
38
International journal of advertising : the quarterly review of marketing communications
37
International journal of contemporary hospitality management
37
Journal of hospitality marketing & management
36
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ECONIS (ZBW)
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Other ZBW resources
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1
Web 2.0 : welche Potenziale gilt es zu heben?
Kreutzer, Ralf T.
;
Merkle, Wolfgang
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 149-183)
.
2007
Persistent link: https://www.econbiz.de/10003595084
Saved in:
2
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
3
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M.
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
Saved in:
4
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
5
Enhanced social presence through e-branding the consumer in virtual communities
Pennington, Robert
- In:
Branding and sustainable competitive advantage : …
,
(pp. 189-206)
.
2012
Persistent link: https://www.econbiz.de/10009707100
Saved in:
6
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
7
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
8
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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9
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
10
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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