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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman; Agbemabiese, George Cudjoe; Kodua, Prince; … - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 407-436
Persistent link: https://www.econbiz.de/10009767983
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Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
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The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty
Utama, I Putu - In: Global business and finance review 24 (2019) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10012005189
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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Does age affect relationships between customer's attitude, CRM knowledge, satisfaction and relationship share in hotels?
Maggon, Mohita - In: International Journal of Hospitality and Event Management 2 (2018) 1, pp. 38-69
Persistent link: https://www.econbiz.de/10012179593
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Going global or going local? : why travelers choose franchise and independent accommodations
Boley, B. Bynum; Woosnam, Kyle M. - In: Journal of travel research : a quarterly publication of … 60 (2021) 2, pp. 354-369
Persistent link: https://www.econbiz.de/10012425306
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Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Ashton, Ann Suwaree; Scott, Noel - In: Journal of vacation marketing : an international journal 17 (2011) 4, pp. 275-285
Persistent link: https://www.econbiz.de/10009380741
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STHRSCAPE : developing and validating a collaborative economy based short-term hospitality rental servicescape scale
Xu, Xiaowei; Gursoy, Dogan - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495034
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371