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An investigation of Chinese consumers' outshopping motives from a culture perspective : implications for retail and distribution
Wang, Yong Jian; Doss, Samuel K.; Guo, Chiquan; Li, Wenjing - In: International journal of retail & distribution management 38 (2010) 6/7, pp. 423-442
Persistent link: https://www.econbiz.de/10003988586
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The impact of culture on luxury consumption behaviour among Iranian consumers
Teimourpour, Bahar; Hanzaee, Kambiz Heidarzadeh - In: Journal of Islamic marketing : JIMA 2 (2011) 3, pp. 309-328
Persistent link: https://www.econbiz.de/10009384276
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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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A study of perceived innovation characteristics across cultures and stages of diffusion
Flight, Richard L.; Allaway, Arthur W.; Kim, Wan-min; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 109-125
Persistent link: https://www.econbiz.de/10008900885
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Understanding Chinese consumer behaviour towards new products
Götze, Franziska - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 147-158
Persistent link: https://www.econbiz.de/10009161429
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The Cultural Influence on Mass Customization
Wabia, Carolin - 2020 - 1st ed. 2020.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
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Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Capolupo, Nicola; Basile, Gianpaolo; Scozzese, Giancarlo - In: Handbook of research on intelligent techniques and …, (pp. 202-215). 2017
Persistent link: https://www.econbiz.de/10014576415
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Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly; Allman, Helena F. - In: Handbook on cross-cultural marketing, (pp. 115-132). 2020
Persistent link: https://www.econbiz.de/10013459484