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~subject:"Consumer behaviour"
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Consumer behaviour
Werbung
13,887
Advertising
11,360
Schwarze Menschen
8,104
Werbewirkung
8,028
Advertising effects
7,801
Black people
5,562
Konsumentenverhalten
4,636
USA
3,817
United States
2,960
Vereinigte Staaten
2,881
Online-Marketing
2,704
Internet marketing
2,697
Theorie
1,848
Theory
1,804
Ethnische Diskriminierung
1,775
Ethnic discrimination
1,772
Brand management
1,457
Markenführung
1,437
advertising
1,409
Deutschland
1,348
Marketing
1,147
Markenimage
1,082
Brand image
1,075
Schwarze
1,011
Marketingmanagement
919
Marketing management
903
Social Web
895
Social web
893
Germany
872
Ethnische Gruppe
805
Ethnic group
798
Markenartikel
752
Brand
673
Race
667
Rasse
664
Werbepsychologie
561
Großbritannien
546
Psychology of advertising
522
Emotion
503
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2,293
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806
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Article
3,714
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1,005
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16
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3,402
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Graue Literatur
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137
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research-article
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12
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12
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8
review-article
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7
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6
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6
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4
Ratgeber
4
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4,511
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222
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Septianto, Felix
31
Gierl, Heribert
27
Pelsmacker, Patrick de
25
Dens, Nathalie
21
Eisend, Martin
19
Diehl, Sandra
18
Taylor, Charles Raymond
15
Dahlén, Micael
14
Yoon, Sukki
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Wu, Linwan
13
Boerman, Sophie C.
12
Huber, Frank
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Stafford, Marla Royne
12
Torres, Ivonne M.
12
Chan, Kara
11
Dodoo, Naa Amponsah
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Naderer, Brigitte
11
Rosengren, Sara
11
Terlutter, Ralf
11
Wilbur, Kenneth C.
11
Zúñiga, Miguel Ángel
11
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Phau, Ian
10
Bauer, Hans H.
9
Bellman, Steven
9
Ghose, Anindya
9
Jin, Ginger Zhe
9
Mueller, Barbara
9
Sahni, Navdeep S.
9
Teng, Lefa
9
Thaichon, Park
9
Usman, Osly
9
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National Bureau of Economic Research
12
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Erasmus Research Institute of Management
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
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Published in...
All
Journal of business research : JBR
159
International journal of advertising : the review of marketing communications
156
Journal of marketing communications
144
International journal of advertising : the quarterly review of marketing communications
99
Journal of advertising research
93
Journal of retailing and consumer services
81
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
70
Psychology & marketing
69
International journal of internet marketing and advertising : IJIMA
60
Journal of advertising : official publication of the American Academy of Advertising
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
44
Journal of advertising
43
Journal of marketing research : JMR
40
European journal of marketing : EJM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of current issues and research in advertising : JCIRA
34
The journal of product & brand management
34
Marketing intelligence & planning
33
Health marketing quarterly
32
Journal of Consumer Marketing
31
Asia Pacific journal of marketing and logistics
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of brand management : an international journal
29
Journal of current issues and research in advertising
28
International journal of hospitality management
27
The journal of consumer marketing
27
Journal of international consumer marketing
25
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
European journal of marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Young consumers : insight and ideas for responsible marketers
22
International journal of consumer studies
21
Journal of consumer behaviour : an international research review
20
Journal of global marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
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Source
All
ECONIS (ZBW)
4,615
Other ZBW resources
118
RePEc
2
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1
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1
Judgment is not color blind : the impact of automatic color preference on product and
advertising
preferences
Kareklas, Ioannis
;
Brundel, Frédéric F.
;
Coulter, Robin A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
Saved in:
2
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
3
Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products
Nichols, Bridget Satinover
;
Raska, David
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 549-570
Persistent link: https://www.econbiz.de/10012263742
Saved in:
4
Relationship between Spokesperson's gender and
advertising
color temperature in a framework of
advertising
effectiveness
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
Saved in:
5
How do racial minority consumers process a model race cue in CSR
advertising
? : a comparison of Asian and White Americans
Lee, Yoon-Joo
;
Kim, Sora
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
Saved in:
6
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
7
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
8
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
9
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
10
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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