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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee; Kwon, Wi-suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
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Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation
Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246
Persistent link: https://www.econbiz.de/10012257949
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Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging
Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17
The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...
Persistent link: https://www.econbiz.de/10012297290
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The gift of co-creation : what motivates customers to participate
Ind, Nicholas; Coates, Nick; Lerman, Katrina - In: The journal of asset management 27 (2020) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
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Does the framing of progress towards virtual rewards matter? : empirical evidence from an online community
Kundisch, Dennis; Rechenberg, Tobias von - In: Business & information systems engineering : BISE ; the … 59 (2017) 4, pp. 207-222
Persistent link: https://www.econbiz.de/10011719705
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How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.; McQuarrie, Edward F.; Shanmugam, Ravi - In: Journal of strategic marketing 24 (2016) 3/4, pp. 295-310
Persistent link: https://www.econbiz.de/10011592001
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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Motivation crowding in online product reviewing : a qualitative study of amazon reviewers
Wu, Philip Fei - In: Information & management : the internat. journal of … 56 (2019) 8, pp. 1-9
Persistent link: https://www.econbiz.de/10012129457