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Consumer behaviour
Persönlichkeitspsychologie
12,897
Personality psychology
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1,976
Entrepreneurship
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Delia, Elizabeth B.
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Belk, Russell W.
11
Warlop, Luk
9
Forehand, Mark R.
8
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7
Berger, Jonah
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Dahmann, Sarah Christina
7
Septianto, Felix
7
Shrum, L. J.
7
Thompson, Craig J.
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Dholakia, Utpal M.
6
Hogg, Margaret K.
6
Kamhöfer, Daniel A.
6
Katz, Matthew
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Puntoni, Stefano
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Siddiqui, Danish Ahmed
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5
Dahmann, Sarah C.
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Joshi, Yogesh V.
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Kamhöfer, Daniel
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Patrick, Vanessa M.
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Shoham, Aviv
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Sung, Yongjun
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Urminsky, Oleg
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Wilcox, Keith
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Zhang, Yinlong
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Ameriks, John
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Bearden, William O.
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Brandstätter, Hermann
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Caliendo, Marco
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Caplin, Andrew
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Carlson, Brad D.
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Cleveland, Mark
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D'Acunto, Francesco
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Dodoo, Naa Amponsah
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Funk, Daniel C.
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IGI Global
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Universität Mannheim
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1
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1
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Journal of business research : JBR
112
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
The journal of brand management : an international journal
21
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
International journal of advertising : the review of marketing communications
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
The Routledge companion to identity and consumption
15
Journal of consumer marketing
14
Marketing letters : a journal of research in marketing
14
Journal of consumer research : JCR ; an interdisciplinary journal
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
Marketing theory
12
European journal of marketing
11
Journal of marketing theory and practice
11
Journal of strategic marketing
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Journal of behavioral decision making
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ECONIS (ZBW)
1,973
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1
Digital technologies are re-shaping our brains : what are the implications for society and the research industry?
Keegan, Sheila
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10009573209
Saved in:
2
I'm proud of it : consumer technology appropriation and psychological ownership
Kirk, Colleen P.
;
Swain, Scott D.
;
Gaskin, James E.
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011300915
Saved in:
3
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
4
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
5
Physical or digital media : the mediating role of psychological ownership
Stough, Rusty
;
Graham, Christian
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10015062112
Saved in:
6
It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay
Berger, Benedikt
;
Matt, Christian
;
Steininger, Dennis M.
; …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011435875
Saved in:
7
Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena
;
Lhotáková, Markéta
- In:
Central European business review : CEBR
3
(
2014
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
Saved in:
8
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
9
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
10
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.
;
Wiid, Johannes A.
-
2021
Persistent link: https://www.econbiz.de/10012594025
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