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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
78,810
Theorie
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Theory
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Beziehungsmarketing
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Relationship marketing
8,851
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7,437
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6,944
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6,570
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Customer satisfaction
5,445
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USA
4,971
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4,838
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4,677
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4,432
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4,404
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4,297
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4,262
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4,261
Deutschland
4,197
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4,197
Germany
3,986
Experiment
3,762
Werbewirkung
3,597
Electronic Commerce
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3,570
Verbraucherverhalten
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Han, Heesup
116
Belk, Russell W.
111
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98
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92
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83
Phau, Ian
83
Huber, Frank
79
Gierl, Heribert
78
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77
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76
Usman, Osly
76
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74
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73
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69
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69
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67
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67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
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66
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65
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64
Wansink, Brian
63
Stavins, Joanna
62
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
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Rock, Bram de
50
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6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
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431
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392
Asia Pacific journal of marketing and logistics
391
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The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
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Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
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ECONIS (ZBW)
78,795
Other ZBW resources
3
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1
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1
Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Beneke, Justin
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011432106
Saved in:
2
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
3
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
4
Sortimentsoptimierung : der kombinierte Einsatz von Sortimentsreduktion und -präsentation und seine Auswirkungen auf das Kaufverhalten
Heidemann, Christina Sophia
-
2010
Persistent link: https://www.econbiz.de/10008668632
Saved in:
5
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
Saved in:
6
What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
7
Explaining customers' switching patterns to brand delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
8
Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models
Kök, A. Gürhan
;
Xu, Yi
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1546-1563
Persistent link: https://www.econbiz.de/10009312562
Saved in:
9
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
10
The impact of upfront payments on assortment decisions in retailing
Baake, Pio
;
Schlippenbach, Vanessa von
- In:
Review of industrial organization : RIO
44
(
2014
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010338753
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