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Determinants of bank selection by university undergrads in south east Nigeria : empirical evidence

Nkamnebe, Anayo D.; Ukenna, Steve; Anionwu, Carol; … - In: African journal of economic and management studies : AJEMS 5 (2014) 3, pp. 369-382

Persistent link: https://www.econbiz.de/10010413613

Sustainable consumption behavior in sub-Saharan Africa : a conceptual framework

Ukenna, Stephen; Nkamnebe, Anayo D. - In: Thunderbird international business review 59 (2017) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10011649065

Determinants of Islamic banking adoption among non-Muslim customers in a Muslim zone

Ezeh, Precious Chikezie; Nkamnebe, Anayo D. - In: Journal of Islamic accounting and business research 13 (2022) 4, pp. 666-683

Persistent link: https://www.econbiz.de/10013279697

Understanding consumers in entrepreneurship marketing

Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 79-95). 2011

Persistent link: https://www.econbiz.de/10008822549

Self-service at UAE petrol forecourts : marketing in unfamiliar terrain?

Madichie, Nnamdi O. - In: International journal of business and globalisation : IJBG 6 (2011) 1, pp. 104-116

Persistent link: https://www.econbiz.de/10008908248

The European "horsemeat scandal" : a welcome opportunity for the halal supply chain?

Madichie, Nnamdi O. - In: Journal of customer behaviour 14 (2015) 1, pp. 63-82

Persistent link: https://www.econbiz.de/10011410969

An exploratory enquiry into the challenges of modern retailing on Muslim consumers in Northern Nigeria

Yusuf, Abubakar Muhtari; Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 7 (2012) 1/2, pp. 99-114

Persistent link: https://www.econbiz.de/10009568186

'Made-In' Nigeria or 'Owned-By' Ireland? Country-of-Origin Cues and the Narratives of Guinness Consumption in London

Madichie, Nnamdi O. - 2013

Purpose – This paper seeks to evaluate the impact of the country-of-origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the international market – taking London as...

Persistent link: https://www.econbiz.de/10014173365

Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services

Mensah, Kobby; Madichie, Nnamdi O.; Mensah, Gilbert Kofi; … - In: International journal of bank marketing 40 (2022) 3, pp. 536-557

Persistent link: https://www.econbiz.de/10013396366

Self-Service at UAE Petrol Forecourts : Marketing in Unfamiliar Terrain?

Madichie, Nnamdi O. - 2012

This paper presents initial findings of a preliminary examination of self-service at petrol stations in the United Arab Emirates (UAE). Informal discussions were held with 30 taxi drivers in four of the largest emirates in the UAE and a diary account was kept over a period three months. This...

Persistent link: https://www.econbiz.de/10013114514