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Markendifferenzierung mittels irrelevanter Attribute : ein experimentelle Studie
Bauer, Hans H.; Neumann, Marcus M.; Haber, Tobias E.; … - 2005
Persistent link: https://www.econbiz.de/10002897831
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Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.; Hervet, Guillaume; Hildebrand, Diogo - In: International journal of advertising : the review of … 38 (2019) 1, pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian - 2013
Persistent link: https://www.econbiz.de/10009735582
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How to promote quality perception : brand advertising or geographical indication?
Yue, Chengyan; Marette, Stéphan; Beghin, John C. - In: Nontariff measures with market imperfections : trade …, (pp. 73-98). 2013
Persistent link: https://www.econbiz.de/10009789620
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855