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Consumer behaviour
SME
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KMU
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Marketingmanagement
17,095
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12,427
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Sheth, Jagdish N.
10
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Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Kumar, V.
8
Spann, Martin
8
Wiedmann, Klaus-Peter
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Rajagopal
7
Walsh, Gianfranco
7
Bruhn, Manfred
6
Bruwer, Johan
6
Chawla, Deepak
6
Foxall, Gordon R.
6
Hennig-Thurau, Thorsten
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Krishna, Aradhna
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Loureiro, Sandra Maria Correia
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Mothersbaugh, David L.
6
Schumann, Jan Hendrik
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Smith, N. Craig
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Verhoef, Peter C.
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Vrontis, Demetris
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Zeithammer, Robert
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Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
De Chernatony, Leslie
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Diller, Hermann
5
Gao, Tao
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Mattila, Anna S.
5
McColl-Kennedy, Janet R.
5
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American Marketing Association
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Springer Fachmedien Wiesbaden
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NetLibrary, Inc
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
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Athens Institute for Education and Research
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Bain & Company <Boston, Mass.>
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Berliner Wissenschafts-Verlag
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Bundesverband des Deutschen Textil-Einzelhandels
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Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
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Fachhochschule Salzburg / Studiengang Betriebswirtschaft
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Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
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Fördergesellschaft Marketing an der Universität Augsburg
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1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut servisa i potrebitelʹskoe povedenie graždan
1
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Journal of business research : JBR
86
Journal of retailing and consumer services
76
Journal of marketing communications
36
Psychology & marketing
30
The journal of services marketing
30
Journal of marketing
29
Journal of the Academy of Marketing Science
27
Asia Pacific journal of marketing and logistics
26
European journal of marketing : EJM
26
Journal of marketing management : MM
26
SpringerLink / Bücher
26
The journal of product & brand management
26
The journal of brand management : an international journal
25
International journal of hospitality management
23
Journal of strategic marketing
22
The journal of consumer marketing
21
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Business horizons
19
Industrial marketing management : the international journal for industrial and high-tech firms
19
Marketing intelligence & planning
19
The service industries journal
19
International journal of internet marketing and advertising : IJIMA
18
Cogent business & management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of advertising : the review of marketing communications
14
International journal of retail & distribution management
14
Journal of Islamic marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of service research : JSR
14
The journal of business & industrial marketing
14
Journal of marketing theory and practice
13
Springer eBook Collection
13
International journal of consumer studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International review on public and non-profit marketing
12
Journal of food products marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Marketing : ZFP ; journal of research and management
12
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ECONIS (ZBW)
3,356
Other ZBW resources
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RePEc
2
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1
A measure of consumer complaining behaviour in service industry : scale validation
Kaur, Prabhjot
;
Sharma, Sanjeev Kumar
- In:
Paradigm : the journal of Institute of Management Technology
19
(
2015
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10011761340
Saved in:
2
Development of the motivation scale for sport online consumption
Seo, Won Jae
;
Green, B. Christine
- In:
Journal of sport management : the official journal of …
22
(
2008
)
1
,
pp. 82-109
Persistent link: https://www.econbiz.de/10003744734
Saved in:
3
Green food marketing strategies based on consumer's behavior influencing factors analysis
Hao, Wenyi
-
2011
Persistent link: https://www.econbiz.de/10009261033
Saved in:
4
Exploring impact of selected marketing strategies on the consumer lens
Almugari, Fatehi
;
Khaled, Amgad S. D.
;
Bajaj, Parul
; …
- In:
International journal of business excellence : IJBEX
30
(
2023
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014312854
Saved in:
5
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
Saved in:
6
Are malls catching on with small town-adolescents : a study on shopping moderators, motivators, and experience?
Mohanty, Sandeep Kumar
;
Dash, Prakash Chandra
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 219-238)
.
2023
Persistent link: https://www.econbiz.de/10014429383
Saved in:
7
Shopping behaviour and consumer choice in branded vegetarian food restaurants
Catherine, S.
;
Magesh, R.
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 431-437
Persistent link: https://www.econbiz.de/10011419848
Saved in:
8
Multicultural markets and acculturation : implications for service firms
Poulis, Konstantinos
;
Yamin, Mo
;
Paulis, Efthimios
- In:
The journal of services marketing
27
(
2013
)
7
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010231178
Saved in:
9
When old is gold : the role of business longevity in risky situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B. P. S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10003643029
Saved in:
10
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
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