The main research objective of this study is to investigate the impact of corporate brand dominance on the attribution processes formed for two different types of negative brand publicity, namely performance-related (e.g., product defects) and value-related (e.g., unethical practices). Corporate...

This study seeks to examine the purchasing motives of young Chinese consumers for foreign products in the People's Republic of China. Specifically, it offers empirical results of young Chinese consumers' perceptions of brand prestige, brand quality, and brand value as motives for purchasing...