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~subject:"Consumer behaviour"
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Special issue: Consumer brand...
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Consumer behaviour
Brand image
20
Konsumentenverhalten
20
Brand management
18
Markenführung
18
Markenimage
18
Brand
17
China
17
Markenartikel
16
Beziehungsmarketing
13
Relationship marketing
13
India
8
Automotive industry
7
Kfz-Industrie
7
Auslandsinvestition
5
Brand love
5
Brand relationships
5
Foreign investment
5
Indien
5
Multinationales Unternehmen
5
Transnational corporation
5
Bibliometrics
4
Bibliometrie
4
Brand hate
4
Brand loyalty
4
Corporate reputation
4
Corporate social responsibility
4
Emotion
4
Globalisierung
4
Globalization
4
International marketing
4
Public relations
4
Öffentlichkeitsarbeit
4
Brand relationship
3
Brand retaliation
3
Comparison
3
Competitive advantage
3
Corporate Social Responsibility
3
Country of origin
3
Designation of origin
3
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Undetermined
10
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Article
19
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2
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Aufsatz in Zeitschrift
18
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1
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1
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English
21
Author
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Fetscherin, Marc
21
Toncar, Mark
3
Gonçalves Filho, Cid
2
Heinrich, Daniel
2
Abbott, Rachael
1
Baumeister, Roy F.
1
Biscaia, Rui
1
Blandina, Alexander
1
Borges, Ana Pinto
1
Boulanger, Michèle
1
Braun-Herr, A. N. Sarah
1
Brito-Costa, Sonia
1
Castelo-Branco, Miguel
1
Cayolla, Ricardo
1
Cayolla, Ricardo Roseira
1
Chan, Allan
1
Dato-on, Mary Conway
1
Delzen, Marianne van
1
Diamantopoulos, Adamantios
1
Duarte, Isabel C.
1
Grappi, Silvia
1
Guzman, Francisco
1
Hegner, Sabrina
1
Hou, Fujun
1
Hussain, Khalid
1
Ivanov, Sabina
1
Junaid, Muhammad
1
Kiefer, K.
1
Kiefer, Kip
1
Monteiro, Plínio Rafael Reis
1
Rocha, Marcelo Nacif
1
Rodrigues, Paula Cristina Lopes
1
Romani, Simona
1
Ruzzier, Maja Konečnik
1
Ruzzier, Mitja
1
Souki, Gustavo Quiroga
1
Sousa, Ana
1
Veloutsou, Cleopatra
1
Zarantonello, Lia
1
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The journal of product & brand management
4
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Consumer-brand relationships : theory and practice
1
Dissertation.de
1
European journal of marketing
1
International Marketing Review
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international consumer marketing
1
Multinational business review
1
The journal of consumer marketing
1
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ECONIS (ZBW)
20
Other ZBW resources
1
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1
Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003886454
Saved in:
2
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
3
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
4
Implications of digital rights management on the demand for digital content
Fetscherin, Marc
-
2006
Persistent link: https://www.econbiz.de/10003367736
Saved in:
5
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Saved in:
6
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
Saved in:
7
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
8
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
9
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
10
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
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