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Foraging : an ecology model of consumer behaviour?

Wells, Victoria K. - In: Marketing theory 12 (2012) 2, pp. 117-136

Persistent link: https://www.econbiz.de/10009571623

Behaviour an climate change : consumer perceptions of responsibility

Wells, Victoria K.; Ponting, Cerys A.; Peattie, Kenneth J. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 808-833

Persistent link: https://www.econbiz.de/10009310363

Consumer brand choice : money allocation as a function of brand reinforcing attributes

Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013

Persistent link: https://www.econbiz.de/10009740400

Substitutability and independence : matching analyses of brands and products

Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Journal of organizational behavior management 30 (2010) 2, pp. 145-160

Persistent link: https://www.econbiz.de/10003991307

Consumer brand choice : money allocation as a function of brand reinforcing attributes

Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 161-175

Persistent link: https://www.econbiz.de/10003991309

Market segmentation from a behavioral perspective

Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 176-198

Persistent link: https://www.econbiz.de/10003991311

Foxall, Gordon R.; Yan, Ji; Oliveira-Castro, Jorge M.; … - In: Journal of business research : JBR 66 (2013) 1, pp. 73-81

Persistent link: https://www.econbiz.de/10009720386

Special issue: Consumer behaviour analysis and services

Wells, Victoria K. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009413594

What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

Persistent link: https://www.econbiz.de/10014342188

Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour

Carrigan, Marylyn (ed.); Wells, Victoria K. (ed.); … - 2023

"Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from...

Persistent link: https://www.econbiz.de/10014287416