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Consumer behaviour
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Dahl, Darren W.
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19
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15
Sheth, Jagdish N.
14
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12
Homburg, Christian
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11
Gázquez-Abad, Juan Carlos
11
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11
Holbrook, Morris B.
11
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10
Heidenreich, Sven
10
Kamakura, Wagner A.
10
Landschulze, Sebastian
10
Martínez-López, Francisco J.
10
Smith, N. Craig
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Tadajewski, Mark
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9
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9
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9
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9
Moutinho, Luiz
9
Van Den Bulte, Christophe
9
Zhao, Min
9
Boztuğ, Yasemin
8
Foxall, Gordon R.
8
Füller, Johann
8
Herstatt, Cornelius
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Huber, Frank
8
Iyengar, Radha
8
Maclaran, Pauline
8
Viswanathan, Madhu
8
Warlop, Luk
8
Canniford, Robin
7
Choi, Jeonghye
7
Du, Rex Yuxing
7
Fischer, Eileen
7
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IGI Global
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Friedrich-Schiller-Universität Jena
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Institut für Demoskopie Allensbach
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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Verlag Dr. Kovač
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Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
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Books on Demand GmbH <Norderstedt>
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Eric Cuvillier <Firma>
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European Marketing Academy
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European Society for Opinion and Marketing Research
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Forschungsinstitut zur Zukunft der Arbeit
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Fördergesellschaft Marketing an der Universität Augsburg
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of business research : JBR
161
Journal of marketing research : JMR
87
Journal of retailing and consumer services
80
Technological forecasting & social change : an international journal
50
SpringerLink / Bücher
49
European Journal of Marketing
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
Journal of marketing management : MM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Psychology & marketing
35
Qualitative market research : an international journal
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of consumer studies
31
Gabler Edition Wissenschaft
30
Journal of Consumer Marketing
30
Journal of marketing
28
Cogent business & management
27
Journal of the Academy of Marketing Science
27
Marketing letters : a journal of research in marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Marketing intelligence & planning
24
The journal of product innovation management : an international publication of the Product Development & Management Association
24
Asia Pacific journal of marketing and logistics
23
Journal of Islamic marketing : JIMA
23
Marketing theory
23
International journal of market research
21
International journal of wine business research : IJWBR
21
European journal of marketing : EJM
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of hospitality management
20
Journal of consumer behaviour : an international research review
20
International journal of market research : JMRS ; the journal of the Market Research Society
19
International journal of technology marketing : IJTMkt
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Springer eBook Collection
19
The journal of consumer marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of strategic marketing
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of international consumer marketing
17
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ECONIS (ZBW)
5,582
Other ZBW resources
210
RePEc
11
BASE
4
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1
Forecasting
purchase rates of new products introduced in existing categories
Dass, Mayukh
;
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 385-408
Persistent link: https://www.econbiz.de/10014374856
Saved in:
2
Forecasting
new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
Saved in:
3
Choice based
diffusion
model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
4
When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
Meeran, Sheik
;
Jahanbin, Semco
;
Goodwin, Paul
;
Frota …
- In:
European journal of operational research : EJOR
258
(
2017
)
2
,
pp. 512-524
Persistent link: https://www.econbiz.de/10011644147
Saved in:
5
When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong
;
Fam, Kim Shyan
;
Goh, Tiong-Thye
;
Dai, Xin
- In:
Journal of business research : JBR
82
(
2018
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
Saved in:
6
Influencing and being influenced : effects of individual influence and susceptibility on new product adoption
Zhang, Honghong
;
Gong, Xiushuang
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 886-898
Persistent link: https://www.econbiz.de/10013407590
Saved in:
7
Measuring consumer innovativeness : identifying innovators among consumers of modern technologies
Filová, Jana
- In:
Central European business review : CEBR
4
(
2015
)
4
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011559493
Saved in:
8
Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Henrichsmeier, Stefan
-
1998
Persistent link: https://www.econbiz.de/10000654896
Saved in:
9
Predicting new product adoption using Bayesian truth serum
Howie, Patrick J.
;
Wang, Ying
;
Tsai, Joanne
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10009235950
Saved in:
10
Simulation und
Prognose
in der
Marktforschung
: Nutzungsmöglichkeiten von Behaviour
Forecasting
und agentenbasierter Modellierung
Eberl, Markus
;
Arndt, Frank
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 333-346)
.
2015
Persistent link: https://www.econbiz.de/10010488955
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