Findings: The results show that customer involvement and flow experience are the main drivers of CBE, which then directly … Contribution/Originality: This study can explain the importance of customer involvement and experience in forming CBE to gain …

consumption influence clothing involvement and brand loyalty. Design/methodology/approach – The authors use data from a survey of …, BESC, and status consumption positively influence clothing involvement and brand loyalty. Research limitations … derived from the literature and provide important insights into the motives for clothing involvement and brand loyalty …

In an empirical examination of the link between product involvement and brand loyalty, a convenience sample of 253 … research to be associated with contrasted levels of involvement. The factor structure of involvement was found to vary between … the two product categories (sneakers and pens). Furthermore, the link between product involvement and brand loyalty was …