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A model of factors' effects on brand identification : evidence from Iran
Azizi, Shahriar; Daei, Zahra - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 123-139
Persistent link: https://www.econbiz.de/10011286620
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How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie; Butori, Raphaëlle; Rose, Gregory; … - In: Journal of business research : JBR 67 (2014) 4, pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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What consumer responses make a brand experience create brand attachment?
Fischer, Dirk; Praxmarer-Carus, Sandra - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
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How many latours is too many? : measuring brand name congestion in Bordeaux wine
Buccafusco, Christopher; Masur, Jonathan S.; Whalen, Ryan - In: Journal of wine economics 16 (2021) 4, pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
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The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.; Yoshida, Masayuki; Nakazawa, Makoto; … - In: Corporate reputation review 24 (2021) 2, pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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Consumer desire for personalisation of products and services : cultural antecedents and consequences for customer evaluations
Torrico, Boris Herbas; Frank, Björn - In: Total quality management & business excellence 30 (2019) 4, pp. 355-369
Persistent link: https://www.econbiz.de/10012199759
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Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.; Donavan, D. Todd - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
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Hideous but worth it : distinctive ugliness as a signal of luxury
Cesareo, Ludovica; Townsend, Claudia; Pavlov, Eugene - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 636-657
Persistent link: https://www.econbiz.de/10014251253
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Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet; Gregory, Gary; Miller, Ryan; Lu, Lu - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013384444