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~subject:"Consumer behaviour"
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Consumer behaviour
Sports marketing
2,061
Sportmarketing
2,022
Professional sports
1,005
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1,005
Sport
884
Sports
840
Konsumentenverhalten
691
stock prices
579
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549
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536
Football
500
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497
Sportveranstaltung
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Sport event
461
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460
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459
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441
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433
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328
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event studies
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Funk, Daniel C.
18
Kunkel, Thilo
18
Ko, Yong Jae
17
McDonald, Heath
16
Biscaia, Rui
14
Drayer, Joris
12
Dwyer, Brendan
12
Kim, Yu Kyoum
12
Kwak, Dae Hee
12
Uhrich, Sebastian
12
Doyle, Jason P.
10
Greenwell, T. Christopher
10
Shapiro, Stephen L.
10
Byon, Kevin K.
9
Heere, Bob
9
Katz, Matthew
9
Asada, Akira
8
James, Jeffrey D.
8
Breuer, Christoph
7
Karg, Adam
7
Koronios, Konstantinos
7
Pedersen, Paul M.
7
Schreyer, Dominik
7
Shuv-Ami, Avichai
7
Ahn, Taesoo
6
Ballouli, Khalid
6
Bennett, Gregg
6
Cho, Heetae
6
Delia, Elizabeth B.
6
Grohs, Reinhard
6
Havard, Cody T.
6
Jang, Wonseok
6
Lee, Joon Sung
6
Sveinson, Katherine
6
Yoshida, Masayuki
6
Filo, Kevin
5
Fink, Janet S.
5
Hill, Brad
5
Inoue, Yuhei
5
Koenigstorfer, Joerg
5
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IGI Global
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NMP-Verlag
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Journal of sport management : the official journal of the North American Society of Sport Management
79
Sport marketing quarterly : preferred journal of the Sport Marketing Association
70
International journal of sports marketing & sponsorship
69
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International Journal of Sports Marketing and Sponsorship
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
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ECONIS (ZBW)
691
Other ZBW resources
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1
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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2
"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.
;
Brown, Natalie A.
;
Billings, Andrew C.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
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3
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
4
Sports sponsorship perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
5
The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
6
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
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7
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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8
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
9
Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
10
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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