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Geschlechtsstereotype im Technikmarketing - Analyse der häufigsten Stereotype und deren Nutzung im Marketing
Pezoldt, Kerstin; Schliewe, Jana; Lotze, Verena - 2011
Der vorliegende Beitrag widmet sich den Stereotypen im Technikmarketing. Hierzu werden, aufbauend auf den Grundlagen der Stereotype und des Technikmarketing, die häufigsten weiblichen und männlichen Geschlechtsstereotype im Technikmarketing vorgestellt und deren Verwendung anhand von...
Persistent link: https://www.econbiz.de/10009238877
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Special issue: Marketing of emerging technologies
Sengupta, Sanjit (contributor) - 2011
Persistent link: https://www.econbiz.de/10009412250
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Packaged pleasures : how technology & marketing revolutionized desire
Cross, Gary S.; Proctor, Robert N. - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010459311
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Consumer preferences for banking technologies by age groups
Harris, Michael; Cox, K. Chris; Musgrove, Carolyn Findley; … - In: The international journal of bank marketing : IJBM 34 (2016) 4, pp. 587-602
Persistent link: https://www.econbiz.de/10011594035
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Gaining customer experience insights that matter
McColl-Kennedy, Janet R.; Zaki, Mohamed; Lemon, Katherine N. - In: Journal of service research 22 (2019) 1, pp. 8-26
Persistent link: https://www.econbiz.de/10012005747
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Mining numerical measure of consumers' product evaluation expressed in words based on latent Dirichlet allocation
Wang, Ziang; Yang, Feng - In: Journal of modelling in management 18 (2023) 1, pp. 147-170
Persistent link: https://www.econbiz.de/10014334638
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Exploring the intentional behaviour of refugees in participating in micro-enterprise support programmes (MESP) : is theory of planned behaviour (TPB) still relevant?
Kachkar, Omar; Djafri, Fares - In: Journal of entrepreneurship in emerging economies 14 (2022) 4, pp. 549-576
Persistent link: https://www.econbiz.de/10013273358
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The Impacts of Innovativeness and Nostalgia among Restaurant Customers in Bangkok Metropolitan Region
Jantasri, Viphasiri - 2019
restaurants in Thailand are owned by Small Medium Enterprises (SMEs), disadvantages in terms of sizes, newness, and invested …
Persistent link: https://www.econbiz.de/10012889058