Narrow search
Showing 1 - 10 of 102
Cover Image
Disloyalty: a closer look at non-loyals
Rowley, Jennifer - 2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
Cover Image
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Marketing intelligence & planning 31 (2013) 6, pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Cover Image
Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Cover Image
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
Cover Image
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima; Chaudhuri, Himadri Roy - In: Marketing intelligence & planning 32 (2014) 5, pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Cover Image
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri; Sucherly, Sucherly; Siringoringo, Hotniar - In: Marketing intelligence & planning 32 (2014) 5, pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Cover Image
Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff; Stafford, Marla Royne; Jham, Subhash; … - In: Marketing intelligence & planning 33 (2015) 5, pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
Cover Image
Prosumer engagement in innovation strategies : the prosumer creativity and focus model
Seran, Sabina; Izvercian, Monica - In: Management decision : MD 52 (2014) 10, pp. 1968-1980
Persistent link: https://www.econbiz.de/10010462684
Cover Image
Influence of colors as a key element in consumer marketing
Bytyçi, Shaip - In: Expert journal of marketing 8 (2020) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
Cover Image
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo; Dávila-Aguirre, Mario … - In: Journal of international food & agribusiness marketing 33 (2021) 5, pp. 487-517
Persistent link: https://www.econbiz.de/10012695112