//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Nicchia e competitività: prosp...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Consumer marketing
230
Marketing strategy
30
Advertising
20
Brands
20
Internet
19
Konsumentenverhalten
17
Market segmentation
14
Marketing management
14
Marketing theory
14
consumer marketing
13
Marketing research
12
Brand management
10
Consumer attitudes
10
Customer satisfaction
10
Market research
10
Marketing
10
Marketing communications
10
Retailing
10
Decision making
9
Relationship marketing
9
Marketingmanagement
7
Retail trade
7
Consumer goods
6
Country of origin
6
Ethics
6
Ethnic groups
6
Industrial marketing
6
International marketing
6
Marketing planning
6
Product management
6
Social class
6
Target marketing
6
USA
6
Communications
5
Consumers
5
Green marketing
5
Marketing models
5
Older consumers
5
Perceptions
5
more ...
less ...
Online availability
All
Undetermined
90
Free
4
Type of publication
All
Article
102
Type of publication (narrower categories)
All
research-article
53
Article in journal
17
Aufsatz in Zeitschrift
17
review
11
conceptual-paper
10
review-article
6
viewpoint
3
technical-paper
1
more ...
less ...
Language
All
English
102
Author
All
Cheung, Fung Yi Millissa
2
Clarke, Ian
2
Foxall, Gordon R.
2
Gardiner, Sarah
2
Grace, Debra
2
Izvercian, Monica
2
Kaushik, Geetanjali
2
King, Ceridwyn
2
Moschis, George P.
2
Murtiasih, Sri
2
Pitta, Dennis A.
2
Rana, Nripendra P.
2
Rowley, Jennifer
2
Simintiras, Antonis C.
2
Siringoringo, Hotniar
2
Sucherly, Sucherly
2
To, Wai Ming
2
Abyrab, M.J.
1
Albers‐Miller, Nancy D.
1
Allan, Jeffrey
1
Allen, Michael W.
1
Angelmar, R.
1
Anglin, Linda K.
1
Azad, Shahram
1
Baron, Steve
1
Barragán Codina, José Nicolás
1
Ben Oumlil, A.
1
Bilgin, Pinar
1
Blauner, Jeanne
1
Borrieci, Ronald N.
1
Boustani, Pari
1
Bristow, Dennis N.
1
Burnaz, Sebnem
1
Bush, Alan J.
1
Bytyçi, Shaip
1
C. Hopkinson, Gillian
1
Caulkins, Jonathan P.
1
Chamberlin, Dan
1
Chaudhuri, Himadri Roy
1
Choudhury, Pravat K.
1
more ...
less ...
Published in...
All
Journal of Consumer Marketing
41
European Journal of Marketing
18
Marketing Intelligence & Planning
7
Journal of Product & Brand Management
5
Marketing intelligence & planning
5
International Journal of Retail & Distribution Management
3
Management Decision
3
European journal of marketing : EJM
2
International Journal of Bank Marketing
2
Management decision : MD
2
Acta Universitatis Danubius / Oeconomica
1
Expert journal of marketing
1
Foundations of Management : the journal of Warsaw University of Technology
1
Information & Computer Security
1
International journal of business
1
Journal of Business Strategy
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of Services Marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing
1
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
1
Qualitative Market Research: An International Journal
1
Wine Economics and Policy
1
more ...
less ...
Source
All
Other ZBW resources
84
ECONIS (ZBW)
17
BASE
1
Showing
1
-
10
of
102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disloyalty: a closer look at non-loyals
Rowley, Jennifer
-
2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
Saved in:
2
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
3
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
4
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
Saved in:
5
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
6
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
7
Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff
;
Stafford, Marla Royne
;
Jham, Subhash
; …
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
Saved in:
8
Prosumer engagement in innovation strategies : the prosumer creativity and focus model
Seran, Sabina
;
Izvercian, Monica
- In:
Management decision : MD
52
(
2014
)
10
,
pp. 1968-1980
Persistent link: https://www.econbiz.de/10010462684
Saved in:
9
Influence of colors as a key element in consumer marketing
Bytyçi, Shaip
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
Saved in:
10
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo
;
Dávila-Aguirre, Mario …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->