The study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between...

Background: Health care systems in many countries are characterized by limited availability of provider performance data that can be used to design and implement welfare improving reforms in the health sector. We question whether a simple mystery shopper scheme can be an effective measure to...

Purpose – This paper aims to illustrate the concept of “consumer nationalism” and its implications for corporate reputation management in China. Design/methodology/approach – The paper discusses three incidents involving companies from different countries of origin as cases in point to...