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~subject:"Consumer behaviour"
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The Impact of Brand Communicat...
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Consumer behaviour
Konsumentenverhalten
14
Social Web
11
Social web
11
Internet marketing
10
Online-Marketing
10
Brand image
9
Markenimage
9
Brand management
8
Markenführung
8
Facebook
6
brand equity
6
economic development
6
Advertising effects
4
Brand
4
COBRAs
4
Markenartikel
4
Poland
4
Werbewirkung
4
brand attitude
4
consumer-based brand equity
4
economic growth
4
purchase intention
4
social media
4
trade
4
Brand equity
3
ICTs
3
Social media
3
brand associations
3
brand awareness
3
brand loyalty
3
diversification
3
perceived quality
3
private label brands
3
social-media
3
store brands
3
technology
3
Behavioural ecological systems
2
Consumer brand engagement
2
Cultural identity
2
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10
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4
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12
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2
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12
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12
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2
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2
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2
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2
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English
14
Author
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Schivinski, Bruno
14
Czarnecka, Barbara
3
Dąbrowski, Dariusz
3
Łukasik, Przemysław
3
Pontes, Nicolas
2
Brennan, Linda
1
Brzozowska-Woś, Magdalena
1
De Vita, Jennifer
1
Fernandes, Teresa
1
Guzman, Francisco
1
Jackson, Michaela
1
Langaro, Daniela
1
Leite, Fernanda Polli
1
Mao, Wen
1
Micallef, David
1
Muntinga, Daan G.
1
Parker, Lukas
1
Pontes, Halley M.
1
Stavropoulos, Vasileios
1
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Annales Universitatis Mariae Curie-Skłodowska / H
2
Working paper series
2
Argumenta oeconomica
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
14
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1
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
2
Effects of store brand perceived risk on buyers' behavior : four decades of research overview
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 117-124
Persistent link: https://www.econbiz.de/10011515728
Saved in:
3
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
4
Individualism/collectivism and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013177497
Saved in:
5
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
6
The influence of interpersonal motivation on Polish consumers' online brand-related activity
Brzozowska-Woś, Magdalena
;
Schivinski, Bruno
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012284894
Saved in:
7
Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
8
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
9
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
10
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
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