//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing effectiveness of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social Web
20,725
Social web
20,694
Online-Marketing
13,216
Internet marketing
13,100
Konsumentenverhalten
9,025
Hotel industry
6,592
Hotellerie
6,503
Viral marketing
4,911
Virales Marketing
4,891
Beziehungsmarketing
3,509
Relationship marketing
3,505
Electronic Commerce
3,422
E-commerce
3,228
Online-Handel
2,985
Online retailing
2,980
Brand management
2,750
Markenführung
2,749
Soziales Netzwerk
2,563
Social network
2,382
Werbewirkung
2,343
Advertising effects
2,333
Internet
2,320
Advertising
1,983
Werbung
1,982
Social media
1,792
Digitalisierung
1,751
social media
1,705
Digitization
1,690
Marketingmanagement
1,675
Customer satisfaction
1,672
Markenimage
1,666
Kundenzufriedenheit
1,663
Brand image
1,658
Marketing management
1,656
USA
1,443
United States
1,428
Service quality
1,413
Dienstleistungsqualität
1,410
Deutschland
1,402
more ...
less ...
Online availability
All
Undetermined
5,215
Free
1,500
Type of publication
All
Article
7,715
Book / Working Paper
1,320
Type of publication (narrower categories)
All
Article in journal
7,262
Aufsatz in Zeitschrift
7,262
Aufsatz im Buch
432
Book section
432
Graue Literatur
228
Non-commercial literature
228
Arbeitspapier
172
Working Paper
172
Hochschulschrift
112
Conference paper
73
Konferenzbeitrag
73
Collection of articles of several authors
64
Sammelwerk
64
Aufsatzsammlung
62
Thesis
53
Konferenzschrift
38
Case study
16
Fallstudie
16
Collection of articles written by one author
13
Sammlung
13
research-article
13
Conference proceedings
9
Guidebook
7
Ratgeber
7
Lehrbuch
6
Amtsdruckschrift
4
Government document
4
Handbook
3
Handbuch
3
Textbook
3
Festschrift
2
Reprint
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Statistics
1
more ...
less ...
Language
All
English
8,857
German
176
Polish
3
Czech
2
French
1
Swedish
1
Undetermined
1
more ...
less ...
Author
All
Han, Heesup
44
Filieri, Raffaele
27
Law, Chun Hung Roberts
24
Dwivedi, Yogesh Kumar
23
Mattila, Anna S.
22
Loureiro, Sandra Maria Correia
20
Usman, Osly
19
Flavián Blanco, Carlos
17
Ghose, Anindya
17
Hollebeek, Linda D.
17
Martínez-López, Francisco J.
15
Casaló, Luis V.
14
Ko, Eunju
14
Rita, Paulo
14
Akram, Umair
13
Balaji, M. S.
13
Bilgihan, Anil
13
Seo, Yuri
13
Stephen, Andrew T.
13
Gázquez-Abad, Juan Carlos
12
Rana, Nripendra P.
12
Sreejesh, S.
12
Wu, Luorong
12
Dens, Nathalie
11
Gao, Yixing
11
Kim, Jinkyung Jenny
11
Lee, Seonjeong
11
Okumus, Fevzi
11
Pauwels, Koen
11
Pavlou, Paul A.
11
Pelsmacker, Patrick de
11
Reijmersdal, Eva A. van
11
Ruyter, Ko de
11
Septianto, Felix
11
Berger, Jonah
10
Bigné Alcañiz, J. Enrique
10
Conduit, Jodie
10
Dennis, Charles
10
Hennig-Thurau, Thorsten
10
Jayawardhena, Chanaka
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
American Marketing Association
11
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
9
IGI Global
5
Information Resources Management Association
5
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
3
Technische Universität Braunschweig
3
Fördergesellschaft Marketing an der Universität Augsburg
2
RWTH Aachen
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Handelshochschule Leipzig
1
more ...
less ...
Published in...
All
Journal of business research : JBR
354
Journal of retailing and consumer services
298
International journal of hospitality management
274
International journal of internet marketing and advertising : IJIMA
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Journal of hospitality marketing & management
110
International journal of contemporary hospitality management
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
101
Journal of marketing communications
98
Journal of travel and tourism marketing
97
International journal of advertising : the review of marketing communications
91
Tourism management : research, policies, practice
87
Psychology & marketing
79
International journal of electronic marketing and retailing : IJEMR
76
Journal of internet commerce
74
The journal of product & brand management
74
Technological forecasting & social change : an international journal
73
Journal of promotion management : innovations in planning and applied research
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Cogent business & management
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
64
Electronic commerce research
63
International journal of consumer studies
57
Asia Pacific journal of marketing and logistics
56
The journal of brand management : an international journal
56
Information systems research : ISR
53
Journal of electronic commerce research : JECR
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of technology marketing : IJTMkt
51
Journal of marketing
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of management information systems : JMIS
47
Journal of advertising research
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of marketing management : MM
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of advertising : the quarterly review of marketing communications
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
more ...
less ...
Source
All
ECONIS (ZBW)
9,018
Other ZBW resources
16
BASE
1
Showing
1
-
10
of
9,035
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
2
Hotel attribute performance,
eWOM
motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
3
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
4
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
5
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
6
EWOM
effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh
;
Michaud, Mélissa
- In:
International journal of hospitality management
46
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
Saved in:
7
New consumer behavior : a review of research on
eWOM
and hotels
Serra Cantallops, Antoni
;
Salvi, Fabiana
- In:
International journal of hospitality management
36
(
2014
),
pp. 41-51
Persistent link: https://www.econbiz.de/10010239340
Saved in:
8
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
9
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
10
Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.
;
Chen, Chihchien
;
Wu, Shinyi
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->