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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
80,618
Theorie
9,713
Theory
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Relationship marketing
9,454
Beziehungsmarketing
9,427
Brand management
7,581
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7,540
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6,981
Mobile communications
6,941
Brand image
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6,671
Customer satisfaction
5,903
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5,743
Online-Handel
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Online retailing
5,692
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5,203
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4,962
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4,908
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4,906
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4,715
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4,693
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4,494
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4,219
Germany
4,178
Electronic Commerce
4,036
E-commerce
3,782
Werbewirkung
3,685
Advertising effects
3,647
Verbraucherverhalten
3,587
Experiment
3,445
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3,264
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3,075
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2,994
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2,891
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Han, Heesup
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96
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
80
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80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
51
Kim, Jungkeun
51
Krishna, Aradhna
51
Rajagopal
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86
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International Energy Agency
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Europäische Kommission / Gemeinsame Forschungsstelle
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Axel-Springer-Verlag
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6
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,930
International journal of hospitality management
773
International journal of consumer studies
761
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
518
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431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
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380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
Tourism management : research, policies, practice
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
79,975
Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
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1
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
Saved in:
2
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
3
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
4
Perceptions of mobile coupons : a cross-national study
Muk, Alexander
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009748198
Saved in:
5
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
6
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
7
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
8
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
9
A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Gupta, Sandeep
;
Wali, O. P.
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10012284756
Saved in:
10
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
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