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~subject:"Consumer behaviour"
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Subject
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Consumer behaviour
Online-Marketing
13,266
Internet marketing
13,150
Multi-criteria analysis
7,375
Multikriterielle Entscheidungsanalyse
7,334
Social Web
5,967
Social web
5,960
Fuzzy sets
5,846
Fuzzy-Set-Theorie
5,756
Konsumentenverhalten
4,685
Theorie
3,169
Theory
3,152
Electronic Commerce
2,219
Werbewirkung
2,137
Advertising effects
2,127
Online-Handel
2,109
Online retailing
2,106
E-commerce
2,080
AHP-Verfahren
1,979
AHP approach
1,978
Mathematische Optimierung
1,922
Mathematical programming
1,920
Advertising
1,817
Werbung
1,812
Viral marketing
1,773
Virales Marketing
1,771
Beziehungsmarketing
1,709
Relationship marketing
1,706
Markenführung
1,637
Brand management
1,636
Entscheidung
1,305
Internet
1,295
Decision
1,292
Supply chain
1,218
Lieferkette
1,217
Marketingmanagement
1,213
Marketing management
1,199
Markenimage
946
Brand image
940
Website
906
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Online availability
All
Undetermined
2,748
Free
803
Type of publication
All
Article
4,026
Book / Working Paper
668
Type of publication (narrower categories)
All
Article in journal
3,798
Aufsatz in Zeitschrift
3,798
Aufsatz im Buch
209
Book section
209
Graue Literatur
107
Non-commercial literature
107
Arbeitspapier
84
Working Paper
84
Hochschulschrift
49
Conference paper
44
Konferenzbeitrag
44
Aufsatzsammlung
41
Collection of articles of several authors
35
Sammelwerk
35
Konferenzschrift
28
Thesis
18
research-article
10
Conference proceedings
7
Case study
6
Collection of articles written by one author
6
Fallstudie
6
Sammlung
6
Amtsdruckschrift
4
Government document
4
Guidebook
4
Ratgeber
4
Handbook
3
Handbuch
3
Lehrbuch
3
Textbook
3
Bibliografie
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
case-report
1
non-article
1
review-article
1
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Language
All
English
4,617
German
75
Polish
2
Czech
1
Undetermined
1
Author
All
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Law, Chun Hung Roberts
12
Hollebeek, Linda D.
11
Ko, Eunju
11
Pauwels, Koen
10
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Bilgihan, Anil
8
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Michaelidou, Nina
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Boerman, Sophie C.
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Islam, Tahir
7
Kian Yeik Koay
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Martínez-López, Francisco J.
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
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Institution
All
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
7
Information Resources Management Association
5
National Bureau of Economic Research
5
Technische Universität Braunschweig
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
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Published in...
All
Journal of business research : JBR
201
Journal of retailing and consumer services
165
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
International journal of electronic marketing and retailing : IJEMR
58
International journal of hospitality management
56
Journal of promotion management : innovations in planning and applied research
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Journal of internet commerce
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
40
Marketing intelligence & planning
35
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
31
International journal of technology marketing : IJTMkt
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
International journal of consumer studies
28
Journal of advertising research
28
Tourism management : research, policies, practice
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
Journal of electronic commerce research : JECR
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
International journal of business information systems : IJBIS
25
Journal of marketing research : JMR
24
Journal of marketing management : MM
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
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Source
All
ECONIS (ZBW)
4,680
Other ZBW resources
13
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1
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1
Modeling gender based customer preferences of information search channels
Khatwani, Gaurav
;
Srivastava, Praveen Ranjan
- In:
Journal of global information management : an official …
25
(
2017
)
2
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011673650
Saved in:
2
An extended TODIM method to rank products with online reviews under intuitionistic fuzzy environment
Zhang, Donglai
;
Li, Yongli
;
Wu, Chong
- In:
Journal of the Operational Research Society
71
(
2020
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10012215741
Saved in:
3
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
4
Multi-criteria decision-making for automobile purchase using an integrated analytical quality fuzzy (AQF) technique
Raut, Rakesh D.
;
Bhasin, Harsh V.
;
Kamble, Sachin S.
- In:
International journal of services and operations management
10
(
2011
)
2
,
pp. 136-167
Persistent link: https://www.econbiz.de/10009313094
Saved in:
5
An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Khatwani, Gaurav
;
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 299-314
Persistent link: https://www.econbiz.de/10011523799
Saved in:
6
Factors affecting consumer purchase intentions of organic food through fuzzy AHP
Arora, Anchal
;
Rani, Nishu
;
Devi, Chandrika
;
Gupta, Sanjay
- In:
International journal of quality & reliability management
39
(
2022
)
5
,
pp. 1085-1103
Persistent link: https://www.econbiz.de/10013169534
Saved in:
7
Application of fuzzy VIKOR on consumers purchasing the green home appliances
Wang, Tien Chin
;
Huang, Yen Ying
- In:
International journal of green economics : IJGE
14
(
2020
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10012510874
Saved in:
8
Balanced scorecard-based analysis of customer expectations for cosmetology services : a hybrid decision modeling approach
Delen, Dursun
;
Dorokhov, Oleksandr
;
Dorokhova, Liudmyla
; …
- In:
Journal of management analytics
7
(
2020
)
4
,
pp. 532-563
Persistent link: https://www.econbiz.de/10012384226
Saved in:
9
Purchasing channel choice based on fuzzy TOPSIS method
Chen, Yuangao
;
Wang, Shuo
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10011844495
Saved in:
10
Distance function and fuzzy goal programming models for effective shopping mall management
Jana, R. K.
;
Sharma, Dinesh K.
;
Chakraborty, B.
- In:
International journal of management and decision making …
16
(
2017
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10011892233
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