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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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The effects of paracrisis origin and response strategy on Facebook audience’s perceived organisational reputation and behavioural intentions
Honisch, Sophia Viktoria; Manchón, Lluís Más - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 133-144
Persistent link: https://www.econbiz.de/10012296190
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of communication management : an international … 19 (2015) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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An empirical test of image restoration theory and best practice suggestions within the context of social mediated crisis communication
Nazione, Samantha; Perrault, Evan K. - In: Corporate reputation review : an international journal 22 (2019) 4, pp. 134-143
Persistent link: https://www.econbiz.de/10012133055
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The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola; Kunz, Reinhard - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
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Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Sung, Kyong Sik; Tao, Chen-Wei (Willie); Slevitch, Lisa - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 200-212
Persistent link: https://www.econbiz.de/10014293831
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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Examining customer perception and behaviour through social media research : an empirical study of the United Airlines overbooking crisis
Ma, Jie; Tse, Ying Kei; Wang, Xiaojun; Zhang, Minhao - In: Transportation research / E : an international journal 127 (2019), pp. 192-205
Persistent link: https://www.econbiz.de/10012041131
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The value of brand fans during a crisis : exploring the roles of response strategy, source, and brand identification
Lim, Hayoung Sally; Brown-Devlin, Natalie - In: International journal of business communication : IJBC … 60 (2023) 4, pp. 1148-1176
Persistent link: https://www.econbiz.de/10014365717
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Eliciting positive emotion through strategic responses to COVID-19 crisis : evidence from the tourism sector
Li, Shuyang; Wang, Yichuan; Filieri, Raffaele; Zhu, Yuzhen - In: Tourism management : research, policies, practice 90 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013326616