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The emergence of the Internet has influenced business methods in the world, which made online shopping has become popular due to its practical strengths. Students are one of the potential markets of online shopping in Indonesia. This research investigates the factors influencing university...
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Methodik der Untersuchung -- Theoretische Grundlagen und Determinanten des Kaufverhaltens im Online-Einzelhandel -- Explikation des Vertrauensbegriffs -- Das Partial-Least-Squares-Verfahren zur quantitativen Analyse von Strukturgleichungsmodellen -- Empirische Untersuchung zur signalbasierten...
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