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Advertising and consumer citizenship : gender, images, and rights
Cronin, Anne M. - 2000
terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender …
Persistent link: https://www.econbiz.de/10011826139
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"If people are wearing pink stuff they’re probably not real fans" : exploring women's perceptions of sport fan clothing
Sveinson, Katherine; Hoeber, Larena; Toffoletti, Kim - In: Sport management review 22 (2019) 5, pp. 736-747
Persistent link: https://www.econbiz.de/10012154071
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Gender and sustainable consumption : policy implications
Isenhour, Cynthia; Ardenfors, Matilda - In: International journal of innovation and sustainable … 4 (2009) 2/3, pp. 135-149
Persistent link: https://www.econbiz.de/10003896165
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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Women, Uniforms and Brand Identity in Barclays Bank
Barnes, Victoria; Newton, Lucy A. - 2021
decision to place women on the ‘shop floor’, to sell financial services and to dress them in a corporate uniform. Special …
Persistent link: https://www.econbiz.de/10013251360
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Decision drivers for outsourcing media buying services
Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
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Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships
Malefyt, Timothy de Waal - In: Journal of business anthropology 6 (2017) 1, pp. 89-101
This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in …, compared to a study of advertising from the outside. Working from within an agency affords access not only to forms of … relationships in advertising which define, produce and sustain various structures of power and knowledge capital that orient …
Persistent link: https://www.econbiz.de/10011695150
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Gender contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
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The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric - 1988
Persistent link: https://www.econbiz.de/10000744010
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275