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CSR and CRM : the impact on purchase intentions
Overall, Jeffrey - In: International journal of internet marketing and … 11 (2017) 3, pp. 252-270
Persistent link: https://www.econbiz.de/10011844783
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Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine; Khelladi, Insaf; Sorio, Rossella; … - In: Business ethics, the environment & responsibility 32 (2023), pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
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Corporate social responsibilities, consumer trust and corporate reputation : South Korean consumers' perspectives
Park, Jongchul; Lee, Hanjoon; Kim, Chankon - In: Journal of business research : JBR 67 (2014) 3, pp. 295-302
Persistent link: https://www.econbiz.de/10010245265
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To trust or not to trust? : the interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers
Ginder, Whitney; Byun, Sang-Eun - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169588
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The link between corporate social responsibility and customer loyalty : empirical evidence from the Islamic banking industry
Muflih, Muhammad - In: Journal of retailing and consumer services 61 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012581907
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Consumers' perceptions of retail business ethics and loyalty to the retailer : the moderating role of social discount practices
Diallo, Mbaye Fall; Lambey-Checchin, Christine - In: Journal of business ethics : JOBE 141 (2017) 3, pp. 435-449
Persistent link: https://www.econbiz.de/10011701488
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Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young; Kim, Sung-Bum; Kim, Kathleen Jeehyae - In: Service business 13 (2019) 2, pp. 363-388
Persistent link: https://www.econbiz.de/10012124334
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Impact of corporate social responsibility on brand loyalty in Nepalese insurance companies
Pyakurel, Rashmina - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 96-108
Persistent link: https://www.econbiz.de/10013449215
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How to conduct CSR activities to build consumer trust and corporate reputation in Covid-19 pandemic?
Nguyen Thao Thi Phuong; Nguyen Anh Van - In: Asian Academy of Management journal 29 (2024) 1, pp. 143-171
practices. The aim of this study is to explore the impact of CSR activities in building customer trust and company reputation … responsibility and philanthropic responsibility can directly influence corporate reputation. In addition, three dimensions of trust … strengthen the link between CSR initiatives and company reputation. Among them, social benevolence trust plays the most critical …
Persistent link: https://www.econbiz.de/10014562824
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384