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Brand Attachment and its Effects on Proselytism and the Resistance to Change : Comparative Study between Two Categories of Products

Ben Khelil, Haykel - 2015

La version française de cet article peut être consultée à 'http://ssrn.com/abstract=2615471' http://ssrn.com/abstract=2615471This research proposes an examination of the various conceptualizations of the durable relation to the brand. The notion of emotional attachment constitutes a...

Persistent link: https://www.econbiz.de/10013021387

Acceptance and usage of technology through the digital user experience

Ammari, Nedra Bahri (ed.); Ben Yahia, Imene (ed.) - 2022

Persistent link: https://www.econbiz.de/10013170948

The effects of brand attachment on behavioral loyalty in the luxury restaurant sector

Ammari, Nedra Bahri; Van Niekerk, Mathilda; Ben Khelil, … - In: International journal of contemporary hospitality management 28 (2016) 3, pp. 559-585

Persistent link: https://www.econbiz.de/10011578149

The bandwagon luxury consumption in Tunisian case : the roles of independent and interdependent self concept

Ammari, Nedra Bahri; Coulibaly, Daouda; Mimoun, Mohamed … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132280

Consumer responses to the failure of self-service banking technology : moderating role of failure stability

Ammari, Nedra Bahri; Hsouna, Abir; Benabdallah, Mounia; … - In: International journal of bank marketing 40 (2022) 3, pp. 458-483

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Consumer perception of knowledge-sharing in travel-related online social networks

Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296

Persistent link: https://www.econbiz.de/10011418426

The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks

Barreda, Albert A.; Bilgihan, Anil; Kageyama, Yoshimasa - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 16-36

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Applying flow theory to booking experiences : an integrated model in an online service context

Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678

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Customer loyalty : a review and future directions with a special focus on the hospitality industry

Kandampully, Jay; Zhang, Tingting Christina; Bilgihan, Anil - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 379-414

Persistent link: https://www.econbiz.de/10011308466

Generation Y's dining information seeking and sharing behavior on social networking sites : an exploratory study

Bilgihan, Anil; Peng, Cheng; Kandampully, Jay - In: International journal of contemporary hospitality management 26 (2014) 3, pp. 349-366

Persistent link: https://www.econbiz.de/10010358470