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Consumer behaviour
Marketing theory
3,233
Marketingtheorie
3,086
Kundenwert
2,625
Customer value
2,564
Relationship marketing
1,762
Beziehungsmarketing
1,743
Konsumentenverhalten
984
Marketing
961
Theorie
828
Theory
823
Marketing management
783
Marketingmanagement
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Value creation
682
Betriebliche Wertschöpfung
677
USA
473
United States
463
Customer integration
389
Kundenintegration
389
Customer satisfaction
374
Kundenzufriedenheit
352
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313
Service quality
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294
Markenführung
292
Deutschland
284
Germany
274
Lieferantenmanagement
266
Supplier relationship management
266
Market research
264
Business-to-business marketing
238
B-to-B-Marketing
236
History of economic thought
203
Ökonomische Ideengeschichte
203
Markenimage
193
Bibliometrics
187
Brand image
187
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Tadajewski, Mark
15
Ko, Eunju
9
Kumar, V.
9
Maclaran, Pauline
8
Foxall, Gordon R.
7
Verhoef, Peter C.
6
Belk, Russell W.
5
Hollebeek, Linda D.
5
Kim, Kyung Hoon
5
Reinartz, Werner J.
5
Aaker, Jennifer
4
Ahn, Jiseon
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Kleinaltenkamp, Michael
4
Kravets, Olga
4
Kreis, Henning
4
Parsons, Elizabeth
4
Rajagopal
4
Rintamäki, Timo
4
Saarijärvi, Hannu
4
Sesé, F. Javier
4
Wagner, Udo
4
Arnould, Eric J.
3
Bagozzi, Richard P.
3
Bajde, Domen
3
Bradshaw, Alan
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Cossío-Silva, Francisco-José
3
Dalli, Daniele
3
DeSarbo, Wayne S.
3
Dedeoğlu, Bekir Bora
3
Fitchett, James A.
3
Gallarza, Martina G.
3
Gierl, Heribert
3
Gil Saura, Irene
3
Hill, Ronald Paul
3
Itani, Omar S.
3
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American Marketing Association
11
European Marketing Academy
2
AMA Summer Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Universität Mannheim
1
Universitäts- und Landesbibliothek Münster
1
Warwick Business School
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
Journal of business research : JBR
43
Journal of retailing and consumer services
37
Marketing theory
25
International journal of hospitality management
18
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing management : MM
12
Journal of customer behaviour
10
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
10
The journal of product & brand management
10
Journal of historical research in marketing
9
International journal of electronic commerce : IJEC
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of service management
8
Marketing : ZFP ; journal of research and management
8
SpringerLink / Bücher
8
Cogent business & management
7
European Journal of Marketing
7
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
Journal of consumer behaviour : an international research review
6
Journal of hospitality and tourism insights
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing theory and practice
6
Journal of service research : JSR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
6
The SAGE handbook of marketing theory
6
The service industries journal
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Consumer Marketing
5
Journal of creating value
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
Journal of strategic marketing
5
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ECONIS (ZBW)
982
Other ZBW resources
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1
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
2
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
4
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
5
Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010400510
Saved in:
6
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
7
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
8
Sport fans' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
Saved in:
9
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
10
Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products
Ong, Beng Soo
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 180-201
Persistent link: https://www.econbiz.de/10010526367
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