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Assessing the effect of narrat...
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Consumer behaviour
eWOM
301
Viral marketing
279
Virales Marketing
277
Konsumentenverhalten
245
Internet marketing
194
Online-Marketing
193
Social Web
155
Social web
155
Online retailing
58
Online-Handel
58
Brand image
51
Markenimage
50
EWOM
46
Brand management
44
Markenführung
44
Customer satisfaction
42
Kundenzufriedenheit
40
Beziehungsmarketing
35
Relationship marketing
35
Social media
35
E-commerce
34
Electronic Commerce
33
Hotel industry
33
Hotellerie
31
Narrative Methode
29
Narrative method
29
Service quality
28
electronic word of mouth
28
narrative transportation
27
Dienstleistungsqualität
25
online reviews
25
Advertising effects
24
Data mining
24
Werbewirkung
24
Data Mining
23
social media
23
Holiday behaviour
22
Internet
22
Selfie
22
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Undetermined
186
Free
24
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Article
243
Book / Working Paper
4
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237
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237
Aufsatz im Buch
4
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4
Arbeitspapier
3
Graue Literatur
3
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3
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3
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2
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2
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Language
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English
247
Author
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Akram, Umair
3
Dwivedi, Yogesh Kumar
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Grohmann, Bianca
3
Hanks, Lydia
3
Line, Nathaniel D.
3
Mariani, Marcello M.
3
Septianto, Felix
3
Amarullah, Dudi
2
Anuj
2
Bigné Alcañiz, J. Enrique
2
Bodur, H. Onur
2
Borghi, Matteo
2
Buzova, Daniela
2
Casaló, Luis V.
2
Chiew, Tung Moi
2
Ding Hooi Ting
2
Dogru, Tarik
2
Elwalda, Abdulaziz
2
Esmark Jones, Carol L.
2
Gierl, Heribert
2
Guerreiro, João Pedro Silva Martins
2
Gvili, Yaniv
2
Kaushal, Deepak
2
Kautish, Pradeep
2
Khan, Faiza
2
Khan, Ghazala
2
Levy, Shalom
2
Lu, Lu
2
Martin, Sebastian
2
Mattila, Anna S.
2
Mulcahy, Rory
2
Pfeuffer, Alexander
2
Rana, Nripendra P.
2
Russell, Cristel Antonia
2
Sanz Blas, Silvia
2
Sohaib, Muhammad
2
Stevens, Jennifer L.
2
Tang, Chun-Hung
2
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Journal of business research : JBR
22
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
9
International journal of electronic commerce : IJEC
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of management information systems : JMIS
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
International journal of business information systems : IJBIS
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Psychology & marketing
4
Cogent business & management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of customer behaviour
3
Journal of international consumer marketing
3
Journal of organizational computing and electronic commerce
3
The journal of product & brand management
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management : IJICBM
2
International journal of arts management
2
International journal of business environment : IJBE
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research : IJBIR
2
International journal of electronic business : IJEB
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of hospitality and tourism insights
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international trade & commerce
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
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Source
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ECONIS (ZBW)
245
Other ZBW resources
2
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1
The
selfie
phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
2
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
3
Beauty blogger selfies as authenticating practices
Gannon, Valerie
;
Prothero, Andrea
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1858-1878
Persistent link: https://www.econbiz.de/10011617901
Saved in:
4
Insight into the motivation of
selfie
postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
5
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
6
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
7
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
8
One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
Saved in:
9
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
10
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
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