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Consumer behaviour
Markenführung
17,022
Brand management
17,000
Stadtentwicklung
12,131
Urban development
10,578
Konsumentenverhalten
7,828
Markenimage
7,533
Brand image
7,404
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5,222
Brand
5,220
Tourismusmarketing
4,495
Tourism marketing
4,467
Beziehungsmarketing
2,795
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2,792
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2,554
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2,508
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2,363
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2,338
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2,193
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2,026
Social web
2,022
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1,859
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1,824
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1,813
Destination management
1,809
USA
1,790
Holiday behaviour
1,769
Urlaubsverhalten
1,769
Tourism industry
1,713
Tourismuswirtschaft
1,713
United States
1,633
Urbanization
1,603
Urbanisierung
1,588
Marketingmanagement
1,542
Marketing management
1,520
Theorie
1,478
Theory
1,474
Welt
1,221
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1,217
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Loureiro, Sandra Maria Correia
35
Phau, Ian
34
Han, Heesup
27
Melewar, T. C.
25
Ko, Eunju
24
Sarkar, Abhigyan
24
Bang, Nguyen
21
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Khan, Imran
16
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Rather, Raouf Ahmad
14
Dens, Nathalie
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
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Springer Fachmedien Wiesbaden
11
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6
American Marketing Association
3
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3
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2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
IGI Global
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universidad de los Andes <Bogotá> / Facultad de Ciencias Sociales
1
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Journal of business research : JBR
416
The journal of product & brand management
285
The journal of brand management : an international journal
268
Journal of retailing and consumer services
256
Psychology & marketing
90
Journal of travel and tourism marketing
87
Asia Pacific journal of marketing and logistics
86
International journal of hospitality management
79
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Tourism management : research, policies, practice
58
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
SpringerLink / Bücher
50
Cogent business & management
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
Journal of promotion management : JPM
47
International journal of consumer studies
46
Journal of Islamic marketing
46
Journal of global marketing
46
Journal of marketing
46
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of contemporary hospitality management
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
35
Tourism management perspectives : TMP
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
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1
City events : short and serial reproduction effects on the city's image?
Gelders, Dave
;
Zuilen, Bart van
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10009711775
Saved in:
2
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
Saved in:
3
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
4
Exploring place image from visitors' expected and lived experiences : a discrete choice approach
Capitello, Roberta
;
Agnoli, Lara
;
Charters, Steve
; …
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011757504
Saved in:
5
The curious marketer : expeditions in branding and consumer behaviour
Bhat, Harish
-
2017
Persistent link: https://www.econbiz.de/10011650504
Saved in:
6
Cityentwicklung und Einzelhandel : Hintergründe und Ansatzpunkte eines kommunalen Citymarketings zur Steigerung der Urbanität des "Einkaufszentrums City"
Schäfer, Anja
-
1999
Persistent link: https://www.econbiz.de/10000676152
Saved in:
7
The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions
Ladhari, Riadh
;
Souiden, Nizar
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012289350
Saved in:
8
Influences on brand selection decisions of staple goods : a study on toothpaste users of Khulna City
Sarker, Sandip
;
Yousuf, Salahuddin
;
Monzoor, Muhtarim Zubair
- In:
Journal of world economic research
2
(
2013
)
3
,
pp. 58-66
Persistent link: https://www.econbiz.de/10010422454
Saved in:
9
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
10
Analysing the brand resonance amongst telecom subscribers in Nagpur City
Khan, Amior Hafizullah
;
Chandak, Shravan Jasraj
; …
- In:
International journal of public sector performance …
9
(
2022
)
1/2
,
pp. 90-105
Persistent link: https://www.econbiz.de/10012800666
Saved in:
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