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Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel

Schramm-Klein, Hanna - 2003 - 1. Auflage

Persistent link: https://www.econbiz.de/10001741243

Consumer return policies in omnichannel operations

Nageswaran, Leela; Cho, Soo-Haeng; Scheller-Wolf, Alan - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5558-5575

Persistent link: https://www.econbiz.de/10012391392

Service integration in omnichannel retailing and its impact on customer experience

Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169715

Change in technology-enabled omnichannel customer experiences in-store

Alexander, Bethan; Kent, Anthony - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169724

How to measure quality in multi-channel retailing and not die trying

Acquila-Natale, Emiliano; Iglesias-Pradas, Santiago - In: Journal of business research : JBR 109 (2020), pp. 38-48

Persistent link: https://www.econbiz.de/10012238022

Customer engagement through omnichannel retailing : the effects of channel integration quality

Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101

Persistent link: https://www.econbiz.de/10012004178

Cross-channel integration and customer experience in omnichannel retail services

Chung, Kyunghwa; Oh, Kyung Wha; Kim, Minjeong - In: Service science 14 (2022) 4, pp. 307-317

Persistent link: https://www.econbiz.de/10014293775

Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail

Zhang, Xueting; Park, Younggeun; Park, Jaejin; Zhang, Hao - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014462160

SafeCX : a framework for safe customer experience in omnichannel retailing

Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H. - In: The journal of services marketing 36 (2022) 4, pp. 499-529

Persistent link: https://www.econbiz.de/10013407558

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

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