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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status
Jin, Zhongqi; Lynch, Richard L.; Attia, Samaa; … - In: International business review : the official journal of … 24 (2015) 3, pp. 380-393
Persistent link: https://www.econbiz.de/10011279699
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon; Jin, Zhongqi - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
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How does reputation win trust? : a customer-based mediation analysis
Ali, Raza; Jin, Zhongqi; Wu, Kailin; Melewar, T. C. - In: International studies of management and organization 47 (2017) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
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Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.; Kitchen, Philip J. - In: Journal of financial services marketing : JFSM 14 (2009/10) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10003903424
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Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling; Kitchen, Philip J.; Moskovos, Argyris - In: EuroMed journal of business 4 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10003928558
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563