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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...
Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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Developing CSR communication strategies to increase sustainable behaviors from the perspective of spiritual capital
Lee, Ya-Ching - In: Corporate social responsibility and environmental management 31 (2024) 4, pp. 3148-3163
Persistent link: https://www.econbiz.de/10014631793
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How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela; Borden, Jonathan - In: Journal of marketing communications 30 (2024) 1, pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
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Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Abitbol, Alan; Lee, Nicole M.; VanDyke, Matthew S. - In: Journal of communication management 26 (2022) 3, pp. 315-330
Persistent link: https://www.econbiz.de/10013384901
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Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Chomvilailuk, Rojanasak; Butcher, Ken - In: Journal of retailing and consumer services 33 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011598733
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Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris; Berens, Guido A. J. M. - In: Journal of business research : JBR 131 (2021), pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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CSR-Kommunikation für Konsumentenverantwortung : Chancen und Risiken für einen nachhaltigen Konsum
Fricke, Vera - 2015
Persistent link: https://www.econbiz.de/10010475306