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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
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Relationship marketing
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Customer satisfaction
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Dienstleistungsqualität
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Konsumentenverhalten
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Kundenzufriedenheit
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Salespeople
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Social exchange theory
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Advertising effects
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Einzelhandel
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Internet marketing
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Online-Marketing
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Retail trade
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Werbewirkung
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Werbung
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Advertising effectiveness
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Austauschtheorie
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Brand image
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Brand management
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Business ethics
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Disconfirmation
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Economic satisfaction
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Ethnic group
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Ethnische Gruppe
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Lieferantenmanagement
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Logistics provider
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Logistikdienstleister
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Markenführung
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Syrdal, Holly A.
3
Briggs, Elten
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Sen, Sandipan
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Arnold, Todd J.
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Grisaffe, Douglas B.
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Harmon-Kizer, Tracy R.
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Janakiraman, Narayan
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Mahto, Raj V.
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McDowell, William C.
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Myers, Susan
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Myers, Susan Wesson
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Nesson, Erik T.
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Powell Mantel, Susan
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VanMeter, Rebecca A.
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Yang, Zhiyong
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Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
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2
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
3
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
4
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
5
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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