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Consumer learning embedded in electronic word of mouth
Lu, Xiaoling; Li, Yuzhu; Zhang, Zhe; Rai, Bharatendra - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 300-316
Persistent link: https://www.econbiz.de/10010476761
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Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe; Patrick, Vanessa M. - In: Journal of marketing 85 (2021) 5, pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
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Product recommendation and consumer search
Choudhary, Vidyanand; Zhang, Zhe - In: Journal of management information systems : JMIS 40 (2023) 3, pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
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Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang; Zhang, Zhe; Zhang, Chun; Hu, Zuohao - In: International marketing review 40 (2023) 1, pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
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Effects of consumer social interaction on trust in online group-buying contexts : an empirical study in China
Zhang, Zhe; Gu, Chenyan - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10010526397
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Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Zhang, Zhe; Hou, Yuansi; Zhu, Yongmin - In: Global networks and innovation in China : international …, (pp. 72-92). 2022
Persistent link: https://www.econbiz.de/10012607666
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The effect of perceived risk on information search for innovative products and services : the moderating role of innate consumer innovativeness
Zhang, Zhe; Hou, Yuansi - In: The journal of consumer marketing 34 (2017) 3, pp. 241-254
Persistent link: https://www.econbiz.de/10011694835
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Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Zhang, Zhe; Hou, Yuansi; Zhu, Yongmin - In: International studies of management & organization : ISMO 49 (2019) 2, pp. 191-212
Persistent link: https://www.econbiz.de/10012196172
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Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe; Liu, Xinyi - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
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Retail price discount depth and perceived quality uncertainty
Zheng, Dan; Chen, Yuxin; Zhang, Zhe; Che, Hai - In: Journal of retailing 98 (2022) 3, pp. 542-557
Persistent link: https://www.econbiz.de/10013426750