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A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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Customer relationship building : the role of brand attractiveness and consumer-brand identification
Elbedweihy, Alaa M.; Jayawardhena, Chanaka; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2901-2910
Persistent link: https://www.econbiz.de/10011507804
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Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.; Veen, Gerrita van der; Rompay, Thomas … - In: The journal of brand management : an international journal 28 (2021) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
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Social and personal values in advertising : evidence from food advertising in South Korea
Gauthier, Caroline; Fornerino, Marianela; Werle, … - In: International studies of management & organization : ISMO 50 (2020) 2, pp. 174-200
Persistent link: https://www.econbiz.de/10012261051
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Sustainable luxury : a framework for meaning through value congruence
Volcon, Stephanie Y.; Makkar, Marian; Martin, Diane M.; … - In: Sustainable Luxury : An International Perspective, (pp. 59-79). 2022
Persistent link: https://www.econbiz.de/10013362547
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How value congruence affects fan consumption behaviour
Ziniel, Curtis E.; Gransden, Clay A. - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 21-43
Persistent link: https://www.econbiz.de/10014310876
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The effects of employer branding on value congruence and brand love
Kim, Yunsik; Legendre, Tiffany S. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 6, pp. 962-987
Persistent link: https://www.econbiz.de/10014312349
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Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung; Kim, Miyoung; Kim, Tony Jooho - In: International journal of hospitality management 117 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
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Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet; Özer, Alper; Koçak, Akın - In: Journal of marketing for higher education 33 (2023) 2, pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
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How gun control policies influence consumers' service business evaluations
Cabano, Frank Gregory; Attari, Amin; Minton, Elizabeth A. - In: The journal of services marketing 36 (2022) 8, pp. 1031-1041
Persistent link: https://www.econbiz.de/10013410766