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Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10011312160

Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations

Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108

Persistent link: https://www.econbiz.de/10012130013

How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect

Das, Neel; Guha, Abhijit; Biswas, Abhijit; Krishnan, Balaji - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 295-308

Persistent link: https://www.econbiz.de/10011486537

Consumer evaluations of sale prices : role of the subtraction principle

Biswas, Abhijit; Bhowmick, Sandeep; Guha, Abhijit; … - In: Journal of marketing 77 (2013) 4, pp. 49-66

Persistent link: https://www.econbiz.de/10009782082

Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations

Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10014547383

Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences

Grewal, Dhruv; Benoit, Sabine; Noble, Stephanie M.; … - In: Journal of retailing 99 (2023) 4, pp. 487-504

Persistent link: https://www.econbiz.de/10014465640

Regret from postpurchase discovery of lower market prices : do price refunds help?

Dutta, Sujay; Biswas, Abhijit; Grewal, Dhruv - In: Journal of marketing 75 (2011) 6, pp. 124-138

Persistent link: https://www.econbiz.de/10009384655

Pricing in the modern world: the role of price-related and non-price related cues

Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: Journal of Product & Brand Management 23 (2014) 6, pp. 397-400

Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different...

Persistent link: https://www.econbiz.de/10014897025

Two-stage decisions increase preference for hedonic options

Bhargave, Rajesh; Chakravarti, Amitav; Guha, Abhijit - In: Organizational behavior and human decision processes : … 130 (2015), pp. 123-135

Persistent link: https://www.econbiz.de/10011372661

I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context

Thota, Sweta Chaturvedi; Biswas, Abhijit - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 123-136

Persistent link: https://www.econbiz.de/10003833488

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