Similar Search Results

In advertising we trust : religiosity's influence on marketplace and relational trust

Minton, Elizabeth A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 403-414

Persistent link: https://www.econbiz.de/10011410188

Believing is buying : religiosity, advertising skepticism, and corporate trust

Minton, Elizabeth A. - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 54-75

Prior research has shown that religiosity influences consumer skepticism, but such research has lacked examination of the breadth of this effect and isolation of this effect by manipulating religion. Three studies explore this relationship. Study 1 shows that advertising skepticism mediates the...

Persistent link: https://www.econbiz.de/10012156773

Religiosity scales in marketing research

Minton, Elizabeth A. - In: European journal of marketing 57 (2023) 9, pp. 2619-2645

Persistent link: https://www.econbiz.de/10014448564

How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers

Benmamoun, Mamoun; Singh, Nitish; Sobh, Rana - In: Journal of advertising research 59 (2019) 2, pp. 171-184

Persistent link: https://www.econbiz.de/10012109423

Localizing to Arabic consumers : insights from print advertising

Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211

Persistent link: https://www.econbiz.de/10011852940

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663

The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States

Kalliny, Morris; Ghanem, Salma; Kalliny, Mary - In: Journal of global marketing 27 (2014) 3, pp. 145-160

Persistent link: https://www.econbiz.de/10010404377

Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory

Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011616082

Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising

Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012260089

Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement

Saran, Anshu; Kalliny, Morris; Minor, Michael - In: Journal of promotion management : JPM 23 (2017) 1, pp. 45-61

Persistent link: https://www.econbiz.de/10011729459